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ghost pump

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 16Conversion 72Competition 35Returns 100Price range 88Avg price 95Brand share 11Review moat 43Quality gap 53

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$30.14

avg listing price — sweet spot $15–$100

Price range

Great$12.04–$45.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,192.05

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$212K

$212K/yr · 105K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

16

Top-5 brand share

96%

Open market

3%

  • RAW49%
  • GHOST39%
  • Nike3%
  • Nutricost3%
  • ProSupps2%
  • BARE PERFORMANCE NUTRITION1%
  • Open — no brand owns it (3 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$11K10%$21K15%$32K20%$42K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -18.2% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product, gives great results”

Taste-Overall9%

“Amazing taste”

Value For Money9%

“Low price”

Energy Level7%

“helps with energy”

Flavor5%

“Consistent in flavor and performance”

Advertised Vs Actual Product5%

“Came as advertised”

Efficiency4%

“found them to be highly effective”

Blood Pressure3%

“Great find for high blood pressure”

Solubility2%

“it mixes well in water”

Nutritional Content2%

“Great Supplement”

What buyers complain about

Functionality-Overall7%

“Absolutely no results”

Side Effects6%

“My face began to tingle”

Taste-Overall6%

“The taste was extremely bitter”

Dosage6%

“Low volume per dose”

Allergies5%

“I believe it may be triggering an allergic reaction or sensitivity for me”

Value For Money4%

“Price is a bit on the higher side”

Ingredients-Overall3%

“Description of product was wrong”

Acid Regulator/Stomach Ache Relief3%

“Got stomach discomfort”

Stress/Anxiety3%

“Nitric Oxide will cause anxiety and depression”

Blood Pressure3%

“My blood pressure is higher than it has ever been”

Top return reasons

Artificial Sweeteners11%
Size-Overall11%
Value For Money11%
Certifications11%
Residue11%
Advertised Vs Actual Product11%
Product Condition11%
Acid Regulator/Stomach Ache Relief11%
Sensitivity-Overall6%
Strength6%