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ghost protein bar

Skip it44/100

a concentrated shelf (top 5 take 90% of clicks) — ghost protein bar doesn't clear our bar today.

Market/yr

$89K

Growth (1y)

+238.3%

Products

9

Brands

3

was 4 a year ago

Sellers

23

Price range

$5.08–$28.16

Returns

0.0%

Rating

3.9★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
81
×0.30
Competition
1
×0.20
Quality gap
88
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 23 weeks — +238.3% year over year.
13K7KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Competition

53%GHOST
  • GHOST53%
  • Pure Protein45%
  • Built Bar2%

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 23 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

23

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$15.104.3★1,74137%falling
2
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 ozGHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.923.4★4125%rising
3
GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 ozGHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.033.0★1518%rising
4
GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 ozGHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz
GHOST$27.863.2★106%rising
5
Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$13.594.4★15,5634%falling
6
GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 ozGHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz
GHOST$10.133.4★414%rising
7
Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.
Pure Protein$5.084.2★5902%flat
8
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May VaryBUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
Built Bar$28.164.5★3,6712%flat
9
Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$22.004.6★5072%falling

Product shelf

All 9 tracked products in this niche.

Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein

$15.104.3★1,741 reviews

GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST

$27.923.4★41 reviews

GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST

$27.033.0★15 reviews

GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz

GHOST

$27.863.2★10 reviews

Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein

$13.594.4★15,563 reviews

GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz

GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz

GHOST

$10.133.4★41 reviews

Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.

Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.

Pure Protein

$5.084.2★590 reviews

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary

Built Bar

$28.164.5★3,671 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Delicious treat”

Nutritional Content21%

“high in protein”

Flavor12%

“Variety of flavors”

Texture/Consistency-Overall4%

“Interesting texture”

Sweetness3%

“with a nice balance of sweetness without being overly strong”

Value For Money3%

“GREAT PRICE”

Quality-Overall3%

“Excellent product”

Ease Of Chewing/Swallowing1%

“It's satisfying to chew”

Soft Feel1%

“Soft texture”

Ease Of Use1%

“Filling and so handy”

What buyers complain about

Taste-Overall17%

“Tastes like cardboard”

Nutritional Content7%

“No Protein Taste: They don't have that chemical or powdery lingering flavor”

Flavor7%

“Not appetizing”

Value For Money7%

“Too expensive”

Texture/Consistency-Overall6%

“Terrible texture”

Ease Of Chewing/Swallowing5%

“Tough to chew”

Size-Overall2%

“Bars keep getting smaller”

Storage Temperature2%

“Arrived melted”

Hard Feel2%

“This bar is very tough”

Sweetness2%

“Too sweet”

Top return reasons

  • Taste-Overall35%
  • Flavor12%
  • Value For Money11%
  • Vegan/Organic7%
  • Stale/Rotten/Spoiled6%
  • Certifications4%
  • Ingredients-Overall4%
  • Quality-Overall4%
  • Ease Of Chewing/Swallowing3%
  • Joint Pain3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.