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53

ghost lucky charms

Worth a look

Shows low returns (0.1%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 61Conversion 83Competition 35Returns 100Price range 83Avg price 95Brand share 18Review moat 36Quality gap 72

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$36.75

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.73–$56.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+36.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,948

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$28K

$28K/yr · 9K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

32

Top-5 brand share

93%

Open market

3%

  • GHOST54%
  • Dymatize14%
  • Musclesport12%
  • RYSE Up Supplements8%
  • Six Star4%
  • Tee Luv4%
  • Open — no brand owns it (1 brand, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$8K40%$11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Absolutely Delicious”

Nutritional Content15%

“Great protein powder”

Flavor15%

“Flavor is REALLY strong”

Value For Money3%

“Worth it”

Sweetness3%

“Fruity”

Quality-Overall3%

“The quality feels consistent”

Solubility3%

“It mixes well”

Blend/Ratio2%

“Blends well”

Texture/Consistency-Overall2%

“I love the texture too”

Ease Of Use1%

“Its pretty easy to use too”

What buyers complain about

Taste-Overall30%

“Disgusting taste”

Flavor9%

“the flavor is very artificial”

Value For Money5%

“Too expensive”

Nutritional Content4%

“not sure if the protein is contributing”

Sweetness3%

“This flavor is just too sweet”

Texture/Consistency-Overall2%

“Texture not my favorite”

Smell2%

“I can't get over the fact that the smell is pretty bad”

Quality-Overall1%

“Aftertaste and overall quality are bad, not a great feeling”

Size-Overall1%

“Not actual serving size”

Stale/Rotten/Spoiled1%

“Also the cookie bits can be stale”