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60

geranium essential oil

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 79Conversion 95Competition 37Returns 96Price range 33Avg price 44Brand share 60Review moat 65Quality gap 28

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Growth

Great+70.3%

90-day search growth — must beat 0% to launch

Review moat

Good910.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$371K

$371K/yr · 265K searches

Avg price

Okay$11.26

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.64–$19.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

27

Top-5 brand share

69%

Open market

24%

  • Majestic Pure24%
  • HIQILI15%
  • SU JUABA12%
  • Cliganic9%
  • Wuvezrub9%
  • EVOKE OCCU7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37K20%$74K30%$111K40%$149K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Nice oil and smells great”

Quality-Overall18%

“they are always consistent with the product quality”

Advertised Vs Actual Product6%

“Just as I wanted”

Value For Money4%

“Great product and reasonable price”

Ingredients-Overall2%

“Really good Geranium oil”

Inflammation2%

“This oil is very good for the skin, protects against bites and is anti-inflammatory”

Vegan/Organic2%

“Decent pure oil”

Lubrication2%

“Decent oil”

Flavor2%

“Really fragrant and lasts a good long while”

Soft Feel1%

“It made it softer”

What buyers complain about

Smell59%

“Very unpleasant smell”

Natural Ingredients4%

“Didnt smell like natural geranium flowers at all”

Ease Of Use3%

“Im not comfortable using it”

Moist/Dry3%

“also found it to be very drying”

Advertised Vs Actual Product3%

“Misleading”

Strength3%

“Too strong for me”

Quality-Overall3%

“while I expected this to be of lower quality than the high-end brands”

Value For Money2%

“which was a big expense”

Comfort-Overall2%

“Unpleasant”

Certifications2%

“not GC/MS tested so wouldnt use for my DIY projects”

Top return reasons

Smell65%
Advertised Vs Actual Product11%
Leak-Proof6%
Size-Overall5%
Dilute/Watery2%
Value For Money1%
Quality-Overall1%
Strength1%
Functionality-Overall1%
Oily/Greasy1%