gardenia candle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$7.80–$51.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 101K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
85
Top-5 brand share
68%
Open market
26%
- Bath & Body Works23%
- Chloefu LAN19%
- Village Candle14%
- 1OAK8%
- M&SENSE5%
- POOTES5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$23.514.6★536 rev
Village Candle Gardenia Large Glass Apothecary Jar Scented Candle 21.25 oz White
Village Candle$18.634.4★3,865 rev
Chloefu LAN Premium Gardenia Scented Candle for Men & Women Highly Scented 7.1oz|45 Hour Long Lasting All Natural Soy Candles Home Decor White Glass Jar Candle with Gift Box
Chloefu LAN$13.634.3★1,871 rev
1OAK Gardenia Candle - Soy Wax Scented Candles - Long Burning Premium Hand-Poured (7oz.)
1OAK$12.554.2★141 rev
Scented Candles for Home 16oz Soy Wax Candle 100 Hour Burn Time Gardenia Scented Candle for Men & Women Highly Scented Amber Glass Jar Candle as a Ideal Gift
POOTES$11.054.7★36 rev
Newest
by launch date
Bath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
Bath & Body Works$40.26536 rev
M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her
M&SENSE$26.487 rev
SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$11.7952 rev
Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women
Fivefire$17.9211 rev
Gardenia Scented Candle Candles for Home Scented Gardenia Candle Luxury Jar Candle for Women Candles Gifts for Women Natural Soy Wax 7 oz 40 Hours
FRAGSCEN$12.5210 rev
Trending
90-day click momentumBath & Body Works White Gardenia 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
Bath & Body Works$40.264.6★
Gardenia Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic White Floral Scent for Relaxation Aromatherapy Housewarming Candle for Men Women
Fivefire$17.924.3★
M&SENSE Large Gardenia Jasmine Scented Candles 19.4oz Natural Soy Wax 110 Hours Long Lasting Slow Burning Non Toxic Clean Burn Spring Floral Scent Aromatherapy Candle for Her
M&SENSE$26.483.8★
SVECKE Gardenia Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift
SVECKE$11.794.1★
Yankee Candle White Gardenia Scented Classic 22oz Large Jar Single Wick Candle Over 110 Hours of Burn Time
Yankee Candle$38.784.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is wonderful”
“Worth the price”
“Great gift”
“The glass is solid and durable, the kind you can clean out after the candle is done and actually reuse, which I love”
“It has a nice glow”
“Very lovely jar”
“it fits the space perfectly”
“I also like the overall look”
“which makes it easy to use without any hassle”
“trim cleanly with scissors between burns”
What buyers complain about
“Doesnt smell good at all”
“It was cheap money wise”
“Its okay not as good as Yankee candles wont buy again”
“The wicks are too short”
“two they are fragile”
“totally had to be taken apart”
“But as it burned”
“The oil leaked in the box”
“Unfortunately it is a too wet candle”
“Bad design”