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fyta plant protein

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 46Conversion 64Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 96Quality gap 82

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible74

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$41.83

avg listing price — sweet spot $15–$100

Price range

Incredible$41.44–$42.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$3K

$3K/yr · 1K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Open market

0%

  • FYTA100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$45930%$91845%$1K60%$2K10100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 60 weeks — +16.8% search growth over the last 90 days.
450350Spike '25Spike '26Dec '24Feb '25Apr '25Dec '25Feb '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Vegan/Organic15%

“the BEST - Vegan”

Flavor13%

“I'm interested to try the other flavors”

Blend/Ratio10%

“It mixes great, tastes great, and has high protein content without all the fillers”

Nutritional Content10%

“This is possibly my favorite protein”

Taste-Overall10%

“tastes great”

Solubility8%

“Dis ok. It dissolves easily”

Acid Regulator/Stomach Ache Relief8%

“It doesnt bother my stomach either”

Soft Feel6%

“Its creamy and delicious”

Ingredients-Overall4%

“I have bought so many bags of FYTA Vegan Protein Powder because its the best flavor, texture, and ingredients available for my specific needs”

What buyers complain about

Taste-Overall38%

“Not a fan of the after taste”

Value For Money6%

“The price can run a little higher”

Nutritional Content6%

“NO PEA PROTEIN”