fsa melatonin
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Price range
Good$8.80–$26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 113K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad15,867.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
77
Top-5 brand share
86%
Open market
10%
- TUMS32%
- ZzzQuil31%
- Boiron9%
- Amazon Basics7%
- Natrol6%
- Hyland's5%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★805 rev
ZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count
ZzzQuil$26.494.2★790 rev
Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)
Amazon Basics$8.804.6★39,823 rev
Boiron SleepCalm Kids Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 2 Count (160 Pellets)
Boiron$9.864.2★570 rev
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.554.4★2,383 rev
Newest
by launch dateZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count
ZzzQuil$26.49790 rev
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.42805 rev
Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
Hyland's$10.552,383 rev
Boiron SleepCalm Kids Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 2 Count (160 Pellets)
Boiron$9.86570 rev
Boiron SleepCalm Tablets Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 120 Count
Boiron$18.145,080 rev
Trending
90-day click momentum
Rite Aid Natural Sleep Aid Caplets Diphenhydramine HCl 25mg - 200 Count | Sleeping Pills for Adults Extra Strength
Rite Aid$19.044.4★
Bach RESCUE SLEEP Liquid Melts Natural Orange Vanilla Flavor Natural Sleep Aid Stress Relief Homeopathic Flower Essence Free of Melatonin Gluten & Sugar Non-alcohol Non-Narcotic 28ct.
RESCUE$9.684.2★
ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies
ZzzQuil$16.364.3★
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★
ZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count
ZzzQuil$26.494.2★
Demand
Weekly Amazon search volume, last 44 weeks — -32.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Help with sleep”
“Doesnt taste bad”
“Good value for money”
“the tablets have been consistent in quality”
“WORKS WELL”
“As advertised”
“Good flavor”
“This is the perfect dosage”
“Chewable”
“No withdrawal”
What buyers complain about
“Didnt make me sleepy”
“Nothing worked well”
“Gross taste”
“Warning, the dosage is too high”
“Waste of money”
“Bad side effects”
“Bad quality”
“The flavor is very artificial”
“False and misleading description”
“The flavor is very artificial”