fsa medicine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.69–$32.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 101K searches
Review moat
Bad5,564.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
44
Top-5 brand share
100%
Open market
0%
- Vicks59%
- Hilma27%
- HealthWise8%
- Mentholatum7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoRub Lavender Scent Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.734.7★24,243 rev
Hilma Daily Fiber + Digestive Enzymes - Fiber Supplement Powder with Prebiotics and Enzymes for Regularity Digestion and Gut Support - Made with Psyllium Husk and Acacia Gum - Vegan 30 Servings
Hilma$20.384.1★294 rev
Hilma Prebiotic Fiber Gummies - Daily Fiber Supplement Gummies for Adults and Women that Support Gut Health and Promote Regularity - Made with Chicory Root and Citrus Flavor - 60 Count
Hilma$19.654.4★689 rev
HealthWise Medicated Chest Rub | Calming Lavender Scent | Cough suppressant | Relieves Nasal Congestion | Relieves Minor Aches and Pains | 3.53 oz.
HealthWise$3.694.4★886 rev
Mentholatum Nighttime Vaporizing Rub Lavender Scent Maximum Strength Cough Suppressant Topical Chest Rub & Analgesic Ointment Soothing Vapors Relieve Aches & Pains Due to Cold & Cough 1.76 oz
Mentholatum$8.314.6★7,205 rev
Newest
by launch dateHilma Daily Fiber + Digestive Enzymes - Fiber Supplement Powder with Prebiotics and Enzymes for Regularity Digestion and Gut Support - Made with Psyllium Husk and Acacia Gum - Vegan 30 Servings
Hilma$20.38294 rev
HealthWise Medicated Chest Rub | Calming Lavender Scent | Cough suppressant | Relieves Nasal Congestion | Relieves Minor Aches and Pains | 3.53 oz.
HealthWise$3.69886 rev
Hilma Prebiotic Fiber Gummies - Daily Fiber Supplement Gummies for Adults and Women that Support Gut Health and Promote Regularity - Made with Chicory Root and Citrus Flavor - 60 Count
Hilma$19.65689 rev
Vicks VapoRub Cough Suppressant Topical Analgesic Ointment Lavender Scent - 1.76 oz jar Pack of 4
Vicks$32.7072 rev
Vicks VapoRub Lavender Scent Cough Suppressant Topical Chest Rub & Analgesic Ointment Medicated Vicks Vapors Relief from Cough Due to Cold Aches & Pains 1.76oz
Vicks$6.7324,243 rev
Trending
90-day click momentumHealthWise Medicated Chest Rub | Calming Lavender Scent | Cough suppressant | Relieves Nasal Congestion | Relieves Minor Aches and Pains | 3.53 oz.
HealthWise$3.694.4★
Hilma Prebiotic Fiber Gummies - Daily Fiber Supplement Gummies for Adults and Women that Support Gut Health and Promote Regularity - Made with Chicory Root and Citrus Flavor - 60 Count
Hilma$19.654.4★
Mentholatum Nighttime Vaporizing Rub Lavender Scent Maximum Strength Cough Suppressant Topical Chest Rub & Analgesic Ointment Soothing Vapors Relieve Aches & Pains Due to Cold & Cough 1.76 oz
Mentholatum$8.314.6★
Vicks VapoRub Cough Suppressant Topical Analgesic Ointment Lavender Scent - 1.76 oz jar Pack of 4
Vicks$32.704.7★
Hilma Daily Fiber + Digestive Enzymes - Fiber Supplement Powder with Prebiotics and Enzymes for Regularity Digestion and Gut Support - Made with Psyllium Husk and Acacia Gum - Vegan 30 Servings
Hilma$20.384.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The lavender scent is really lovely”
“it is very effective”
“Good value for money”
“Excellent product”
“And it helps me breath easy when congested”
“Pleasant taste and easy on my stomach”
“Effective cold relief”
“as advertised”
“AN OLD STANDARD VERY USEFUL ESPECIALLY AS A FOOT RUB”
“Good flavor”
What buyers complain about
“taste more like fruit snacks”
“Smell is off”
“Very small”
“False Advertising”
“Not effective enough nor worth the money”
“It is not as strong as regular”
“it still made the drink much sweeter than it would have been if I just used sugar”
“Expensive for what you actually get”
“have caused me to have a mild allergic reaction:”
“Unfortunately I was disappointed by how poorly this dissolved in any beverage even though it claims it dissolves easily”