fsa medication
Worth a lookShows low returns (0.1%), but soft demand (-40.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good$3.66–$41.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 70K searches
Review moat
Bad19,359.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
716
Top-5 brand share
53%
Open market
42%
- Vicks17%
- Tylenol14%
- Mucinex9%
- TUMS6%
- Amazon Basic Care6%
- Benadryl6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tylenol Rapid Release Extra Strength Gelcaps Acetaminophen 500 mg per Gel Laser Drilled Holes Allow Fast Strong Pain Relief Fever Reducer Gentle on Stomach 100 Count Size
Tylenol$12.034.8★88,762 rev
Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)
Mucinex$20.384.8★5,449 rev
TUMS Chewy Bites Antacid Tablets for Chewable Heartburn Relief and Acid Indigestion Relief Assorted Berries - 60 Count
TUMS$9.824.8★16,121 rev
Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT
Sudafed$9.194.7★11,739 rev
Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps
Vicks$20.684.8★10,704 rev
Newest
by launch date
Tylenol Extra Strength Acetaminophen Liquid Gels 500 mg per Gel Strong Fast Pain Relief Capsules Fever Reducer Gentle on Stomach Relieve Headache Pain Backache and Muscle Aches 40 Count
Tylenol$10.921,291 rev
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.87207 rev
Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count
Mucinex$17.041,479 rev
Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count
Mucinex$13.701,862 rev
Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz
Icy Hot$7.2916,280 rev
Trending
90-day click momentumSurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.874.7★
Childrens Tylenol Liquid Oral Suspension Medicine Acetaminophen Pain Reliever & Fever Reducer for Cold + Flu Symptoms & Sore Throat Aspirin- Ibuprofen- & Alcohol- Free Grape 4 fl. oz
Tylenol$7.584.9★
Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count
Mucinex$17.044.8★
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
Aquaphor$16.804.8★
Tylenol Extra Strength Acetaminophen Liquid Gels 500 mg per Gel Strong Fast Pain Relief Capsules Fever Reducer Gentle on Stomach Relieve Headache Pain Backache and Muscle Aches 40 Count
Tylenol$10.924.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Jan, Aug, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very Economical”
“Gets the job done”
“Quality Product for Great Price”
“AS ADVERTISED”
“no weird taste”
“Amazing for colds”
“Helps with irritation”
“Easy open”
“Helps sinuses”
“Easy to swallow”
What buyers complain about
“Not effective”
“Severe allergy”
“Chalky taste”
“Too expensive”
“Very hard for me to drink”
“These are small”
“has a strong smell”
“Hurt my shoulder”
“Figuring out the dosage was difficult”
“Terrible quality control”