fsa magnesium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$17.42avg listing price — sweet spot $15–$100
Market size
Great$959K$959K/yr · 751K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$9.66–$29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,999avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
12
Top-5 brand share
100%
Open market
0%
- EPSOM-IT90%
- ASUTRA5%
- PROcure3%
- Magnum Solace2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Epsom-It Soothing Muscle Magnesium Lotion Epsom Salt Topical Cream with Arnica and Magnesium Sulfate - Designed for Muscle Stiffness Leg Cramps Feet Knees and Achy Feet - 8.0 oz
EPSOM-IT$19.074.4★4,127 rev
Epsom-It Soothing Nerve Lotion - Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica to Provide Comfort for Legs Knee and Feet 8.0 oz.
EPSOM-IT$20.384.3★1,331 rev
Epsom-It Soothing Muscle Lotion - Roll On Epsom Salt Lotion with Arnica for Muscle Stiffness Leg Knees and Feet Discomfort Topical Magnesium Cream 3oz
EPSOM-IT$12.694.5★1,339 rev
EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
EPSOM-IT$17.684.5★401 rev
Epsom-It Soothing Nerve Lotion - Roll On Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica for Tired Muscles and Sleep 3oz
EPSOM-IT$14.834.4★915 rev
Newest
by launch date
EPSOM-IT Soothing Magnesium Lotion 6oz Bottle Concentrated Epsom Salt Lotion with Shea Butter for Better Sleep Relaxation & Muscle Stiffness | Soothing Magnesium for Daily Self-Care | Made in USA
EPSOM-IT$18.3632 rev
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.667,702 rev
EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
EPSOM-IT$17.68401 rev
PROcure Epsom Salt Rub Gel - 2 Pack with Aloe Vera & Essential Oils
PROcure$14.521,441 rev
Epsom-It Soothing Nerve Lotion - Roll On Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica for Tired Muscles and Sleep 3oz
EPSOM-IT$14.83915 rev
Trending
90-day click momentumEPSOM-IT Soothing Magnesium Lotion 6oz Bottle Concentrated Epsom Salt Lotion with Shea Butter for Better Sleep Relaxation & Muscle Stiffness | Soothing Magnesium for Daily Self-Care | Made in USA
EPSOM-IT$18.364.8★
Epsom-It Soothing Muscle Magnesium Lotion Epsom Salt Topical Cream with Arnica and Magnesium Sulfate - Designed for Muscle Stiffness Leg Cramps Feet Knees and Achy Feet - 8.0 oz
EPSOM-IT$19.074.4★
EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
EPSOM-IT$17.684.5★
Epsom-It Soothing Muscle Lotion - Roll On Epsom Salt Lotion with Arnica for Muscle Stiffness Leg Knees and Feet Discomfort Topical Magnesium Cream 3oz
EPSOM-IT$12.694.5★
Epsom-It Soothing Nerve Lotion - Roll On Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica for Tired Muscles and Sleep 3oz
EPSOM-IT$14.834.4★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -2.4% search growth over the last 90 days.Peak months: Feb, Mar, Jun · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“works well”
“Decent enough product”
“Goes on smoothly”
“Good price”
“Does what it says”
“Goes on easy”
“absorbs good”
“moisturizes really well”
“Ease of application”
What buyers complain about
“Did not work”
“Skin Irritation”
“I dont like the way it feels on my skin”
“Has a weird sticky feeling”
“Would NOT dry”
“a little pricey for me”
“Dont like the scent”
“did not notice any improvement”
“Does not relieve pain”
“Also, very small”