fsa eye mask
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.73avg listing price — sweet spot $15–$100
Price range
Good$9.43–$130.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad9,322.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 62K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
37
Top-5 brand share
80%
Open market
15%
- FACEMOON50%
- RENPHO13%
- Innoflyx6%
- myhalos6%
- TheraICE5%
- Brownmed4%
- Open — no brand owns it (8 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cooling Eye Mask for Puffy Eyes: Fsa Eligible ltems Hsa Migraines Headache Fast Relief After Surgery Care Cold Compress Reusable Face Ice Pack Gel for Dark Circles Gentle Weighted Sleep Mask Purple
FACEMOON$9.494.5★2,918 rev
3D Weighted Cooling Gel Eye Mask for Sleeping FSA Eligible Items HSA 6oz Gel-Weighted Sleep Mask 100% Blackout Gentle Pressure & Cold Relief for Migraine Ice Cold Mask for Travel Essentials
FACEMOON$19.654.2★688 rev
Cooling Eye Mask for Dark Circles Puffiness - Fsa Eligible Items Hsa Cold Compress for Puffy Eyes Migraines Headache Sleeping After Surgery Gentle Weighted Travel Essentials Gel Ice Pack (Black)
FACEMOON$9.494.5★2,918 rev
RENPHO Eyeris 1 Eye Massager with Heat FSA Eligible HSA Heated Eye Mask for Eye Strain Dry Eyes & Head Tension Relaxing Birthday Gifts for Women and Men
RENPHO$50.964.4★27,357 rev
100% 6A Mulberry Silk Sleep Mask for Women & Men Soft Breathable Eye Mask for Sleep Blackout Design for Migraine Relief & Puffy Eyes Perfect for Travel Office Airplane Eye Care Gift
Innoflyx$25.254.3★56 rev
Newest
by launch date
BOB AND BRAD Eye Massager with Heat and Cooling FSA-HSA Eligible EyeOasis 3 Heated Eye Massager Mask for Dry Eyes Migraines Headaches Relief Reduce Strain Improve Sleeping Birthday Gift for Her
BOB AND BRAD$60.6358 rev
RENPHO x Headspace Eyeris Zen Meditation Eye Massager with Heat Portable Heated Eye Mask Ultra-Quiet for Deeper Sleep Gifts for Him Women Birthday FSA Eligible HSA
RENPHO$119.09741 rev
BOB AND BRAD EYEFLOW Eye Massager with Heat & Cooling FSA Eligible & HSA - Semiconductor Cold Compress Eye Mask for Migraines & Dry Eyes Heated Temple Massager Fathers Day Dad Gifts for Men
BOB AND BRAD$130.2270 rev
Cooling Eye Mask for Puffy Eyes: Fsa Eligible Items Hsa Face Ice Eye Pack for Migraine After Surgery Relief - Reusable Cold Compress for Headaches Puffiness - Comfortable Weighted Fit Gel Sleep Mask
NEWLA$9.43194 rev
16 Pack Steam Eye Mask for Dry Eyes: Self-Heating Warm Compress for Stye Relief & Digital Eye Strain FSA&HSA Eligible Travel & Spa Essential Disposable No Microwave Self-Care Gift Unscented
FACEMOON$15.70318 rev
Trending
90-day click momentumBOB AND BRAD Eye Massager with Heat and Cooling FSA-HSA Eligible EyeOasis 3 Heated Eye Massager Mask for Dry Eyes Migraines Headaches Relief Reduce Strain Improve Sleeping Birthday Gift for Her
BOB AND BRAD$60.634.6★
Cooling Eye Mask for Puffy Eyes: Fsa Eligible Items Hsa Face Ice Eye Pack for Migraine After Surgery Relief - Reusable Cold Compress for Headaches Puffiness - Comfortable Weighted Fit Gel Sleep Mask
NEWLA$9.434.4★
RENPHO x Headspace Eyeris Zen Meditation Eye Massager with Heat Portable Heated Eye Mask Ultra-Quiet for Deeper Sleep Gifts for Him Women Birthday FSA Eligible HSA
RENPHO$119.094.4★
Manta Original Sleep Mask - Maximum Blackout Sleep Mask for Deep Sleep Adjustable with Detachable Eye Cups Zero Eye Pressure for Back & Belly Sleepers Ideal for Travel Shift Work & Daytime Sleep
Manta Sleep$36.834.5★
16 Pack Steam Eye Mask for Dry Eyes: Self-Heating Warm Compress for Stye Relief & Digital Eye Strain FSA&HSA Eligible Travel & Spa Essential Disposable No Microwave Self-Care Gift Unscented
FACEMOON$15.704.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mask is comfortable”
“Helps me sleep”
“A+ quality”
“Great for dry eye”
“It's very soft”
“very affordable”
“easy to fit”
“Works as promised and very effective”
“easy to fit”
“Exactly as advertised”
What buyers complain about
“Barely heats up”
“Very uncomfortable to wear”
“irritated my sleep”
“They are huge”
“Allergic Reaction”
“Broke after first use”
“Not worth the price”
“Slow to charge”
“Has uncomfortable strap”
“has a low quality”