fsa deodorant
Skip itSoft demand (-43.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Price range
Good$6.14–$24.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,378.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 68K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-43.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
82
Top-5 brand share
95%
Open market
1%
- Vicks48%
- SinuCleanse29%
- BoomBoom7%
- Mentholatum6%
- Generic5%
- Ruduwu4%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks
SinuCleanse$10.734.6★5,206 rev
Vicks VapoStick Solid Balm No Mess Soothing Non-Medicated Vicks Vapors Easy-To-Use No-Touch Applicator Quick Dry Lightweight Skin Feel 1.25oz x 2
Vicks$16.224.6★8,581 rev
Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent 2 Scented Sticks
Vicks$11.154.7★19,033 rev
Vicks VapoStick Kids Solid Balm No Mess for Kids Ages 4+ Soothing Non-Medicated Vicks Vapors Easy-to-Use No-Touch Applicator Lightweight Feel 1.25oz x 2
Vicks$18.784.7★641 rev
SinuCleanse Vapor Stick 1.25 Oz Solid Balm Non-Medicated Soothing Vapors No Mess Quick Dry Moisturizing Formula Made in USA Pack of 2
SinuCleanse$13.794.6★5,206 rev
Newest
by launch date
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)
BoomBoom$24.5145,625 rev
SinuCleanse Vapor Stick 1.25 Oz Solid Balm Non-Medicated Soothing Vapors No Mess Quick Dry Moisturizing Formula Made in USA Pack of 2
SinuCleanse$13.795,206 rev
SinuCleanse Vapor Stick Solid Balm - Portable Non-Medicated Soothing Vapors. No Mess Quick Dry Moisturizing Formula 0.11 Oz (2 Pack) Made in USA
SinuCleanse$9.785,206 rev
4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients
Ruduwu$7.701,151 rev
Quality Choice Vapor Stick Large 2.35 Ounce Solid Stick with Convenient No Mess Dial Up for Easy Application Comforting Vapors Fast Drying
Quality Choice$10.0030 rev
Trending
90-day click momentum
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Wintermint)
BoomBoom$18.684.3★
4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients
Ruduwu$7.704.2★
SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks
SinuCleanse$10.734.6★
Vicks VapoInhaler Portable Nasal Inhaler Non-Medicated Soothing Vapors Menthol Scent 1 Count
Vicks$6.414.7★
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)
BoomBoom$24.514.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 17.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great for sinus”
“Just as good as name brand”
“Smells good and so refreshing”
“I can breathe again”
“Very effective”
“Easy to use”
“Excellent price”
“As advertised”
“It's powerful”
“This helped my daughter so much while she had a little cold”
What buyers complain about
“Smells like mildew”
“Not worth it”
“does not work as stated”
“Not very strong”
“does absolutely nothing to relieve sinus issues”
“Deceptive advertising”
“Does not work worthless only last 2 seconds”
“Clearly a recent quality control issue”
“allergens from your nasal cavities”
“Clumpy not sticky”