fsa body wash
Worth a lookShows low returns (0.3%), but soft demand (-29.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$4.87–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Market size
Good$301K$301K/yr · 367K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,113.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
136
Top-5 brand share
58%
Open market
34%
- Pixie Cup16%
- Neutrogena14%
- Good Molecules10%
- Dove9%
- Pedifix9%
- Geologie8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 6.5 Fluid oz
Pixie Cup$13.424.7★2,094 rev
Neutrogena Body Clear Acne Body Wash and Exfoliating Body Scrub 2% Salicylic Acid Cleanser Chest Shoulder & Back Acne Treatment Non-Comedogenic Oil-Free Shower Gel 8.5 fl oz
Neutrogena$8.954.7★2,369 rev
Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face
Good Molecules$4.994.5★2,747 rev
PediFix FungaSoap Tea Tree Cleansing Wash Antifungal Body Wash & Foot Soap All-Natural Tea Tree Oil Cleanser for Athletes Foot Ringworm Jock Itch Body Odor & Fungus - 13.5 fl. oz
Pedifix$24.504.7★5,180 rev
Chatham Natural Skin Care Eczema Relief Oatmeal Soap Soothing oatmeal bath treatment for eczema rosacea psoriasis
Chatham Natural Skin Care$10.014.6★495 rev
Newest
by launch date
Cetaphil Acne Relief Body Wash 16.9 floz
Cetaphil$7.8045 rev
Geologie Acne Control Body Wash | Fresh Eucalyptus | 2% Salicylic Acid + 1.5% Glycolic Acid | Clears Body Acne & Prevents Breakouts | For Men & Women | No Benzoyl Peroxide | 8.4 oz
Geologie$17.58309 rev
Oxy Stubborn Acne Anti-Blemish Body Wash Teens 2% Salicylic Acid Hydrating Face & Body Wash Clears & Prevents Breakouts Fast-Acting Acne Treatment Dermatologist Recommended 9 fl oz
Oxy$7.6463 rev
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG
Mölnlycke$11.613,389 rev
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.695,485 rev
Trending
90-day click momentumCetaphil Acne Relief Body Wash 16.9 floz
Cetaphil$7.803.5★
Pixie Feminine Wash Healthy Foaming Cleaner with Natural Ingredients More Foam Wash in Bottle Than Any Other Brand pH Balanced & Plant Based for Your Menstrual Cups and Discs 2.5 Fluid oz
Pixie Cup$8.974.7★
Menstrual Cup Wash - Best Formula to Wash Your Period Cups - Organic and Natural Ingredients & pH Balanced - Gel Cleaner - Sterilizer Soap for Menstrual Discs 6.5 Fluid oz
Pixie Cup$13.474.7★
Dove Serum Body Wash Acne Clear with Salicylic Acid 18.5 oz I Acne body wash with 1% salicylic acid to help clear and prevent acne breakouts
Dove$8.274.6★
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.694.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its fragrance free”
“This soap is excellent for quality”
“Squeaky clean”
“Silky Smooth”
“Good moisturizer”
“Good for your skin”
“Great Deal”
“It definitely works”
“Doesn't dry my skin out”
“It has a gentle lather”
What buyers complain about
“Awful smell”
“An allergic reaction”
“Not really moisturizing”
“Leaked”
“Never worked”
“Makes the skin burn”
“No lather”
“Not worth it”
“I would not recommend to people that have really sensitive skin”
“Faulty pump”