fruity candles
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.23–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,964.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 40K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
110
Top-5 brand share
71%
Open market
26%
- Yankee Candle53%
- Kline Honey Bee Farm5%
- ARPOVIST5%
- HUTIP4%
- DL DREAMY DEWLA3%
- Loaengeo3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Bahama Breeze Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.614.5★452 rev
Set of 12 Assorted Fruit Handmade Beeswax Cake Candles with Cotton Wicks Eco-Friendly Cherry Raspberry Strawberry Shaped Candles for Parties Weddings Cupcakes Celebrations (Assorted Fruit)
Kline Honey Bee Farm$18.814.7★13 rev
9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts
ARPOVIST$8.864.8★22 rev
Yankee Candle Iced Berry Lemonade Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.144.6★257 rev
Yankee Candle Bahama Breeze Scented Classic 22oz Large Jar Single Wick Candle Over 110 Hours of Burn Time Perfect for Tropical Beach-Themed Setting Perfect for Gifting
Yankee Candle$31.124.6★29,768 rev
Newest
by launch date
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.25391 rev
Scented Candle Gift Set 4 Pack 25oz Soy Wax Candles 200 Hour Burn Time Long Lasting Aromatherapy Candles for Home Fragrance Ideal Gift for Women and Men Mango Apple Peach Coconut
CUKIY$21.149 rev
Yankee Candle Bahama Breeze 14.5 oz 3-Wick Candle with up to 40 Hour Burn Time
Yankee Candle$25.9673 rev
Yankee Candle Whole Home Air Freshener Long Lasting Odor Eliminating Fragrance for Home Continuous Room Freshener Bahama Breeze (Pack of 4)
Yankee Candle$28.761,332 rev
Yankee Candle Whole Home Air Freshener Long Lasting Odor Eliminating Fragrance for Home Continuous Room Freshener Bahama Breeze (Pack of 1)
Yankee Candle$11.831,332 rev
Trending
90-day click momentum
Yankee Candle Coconut Beach Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.384.5★
Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.294.7★
Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.254.7★
LUMELOOM Berry Splash Luxury Scented Candles 9oz Soy Wax Candles for Home Scented BlackBerry Boysenberry & Woods Scent Long Burning Time Gifts for Women Friends Men Mom Sister
LUMELOOM$13.253.3★
Yankee Candle Fragranced Wax Melts Bahama Breeze Scent Tropical Fruit & Vanilla Musk Aroma 6 Wax Spheres in one Pack (Pack of 4)
Yankee Candle$28.434.5★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +11.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“it will be quite bright”
“Excellent Value”
“Great gift idea”
“Nice variety”
“Glade has made them cost effective and long lasting”
“The colors are pretty”
“Good size”
“true to the picture”
“They burn awesome better then most candles”
What buyers complain about
“NO SCENT”
“Too pricey”
“Too Small”
“not as strong as I prefer”
“Bad quality”
“It burns for a long time”
“break while burning the candles”
“Broken and unusable”
“melt pool warms too quickly IMO”
“Untrue Advertisement”