fruit loops protein shake
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$23.77avg listing price — sweet spot $15–$100
Price range
Incredible$17.18–$34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good$431K$431K/yr · 241K searches
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,898.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
24
Top-5 brand share
100%
Open market
0%
- Six Star62%
- Dymatize38%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Six Star Whey Protein Powder Whey Protein Plus | Whey Protein Isolate & Peptides | Lean Protein Powder for Muscle Gain | Muscle Builder for Men & Women | Triple Chocolate 1.82 lbs (826 g)
Six Star$18.114.5★2,661 rev
Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$31.934.4★2,077 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Vanilla Cream 1.8 lbs
Six Star$18.124.4★2,999 rev
Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$30.794.6★839 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs
Six Star$17.184.5★1,337 rev
Newest
by launch date
Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins & Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5 fl oz 15 pack
Dymatize$24.662,077 rev
Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$31.932,077 rev
Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$30.79839 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs
Six Star$17.181,337 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Frosted Flakes Flavor 1.8 lbs
Six Star$17.85619 rev
Trending
90-day click momentumDymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins & Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5 fl oz 15 pack
Dymatize$24.664.4★
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Vanilla Cream 1.8 lbs
Six Star$18.124.4★
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Strawberry Smoothie 1.8 lbs
Six Star$20.854.5★
Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$30.794.6★
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Frosted Flakes Flavor 1.8 lbs
Six Star$17.854.1★
Demand
Weekly Amazon search volume, last 36 weeks — +24.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“Good protein,”
“Flavor is REALLY strong”
“Very affordable”
“Great powder”
“The powder mixes very well”
“Sweet in smoothies”
“Tastes good for the price blends well”
“Easy to use”
“the texture is smooth”
What buyers complain about
“Chemical taste”
“Bad flavor”
“I needed more protein”
“A little expensive”
“It smells and tastes like burnt plastic”
“It's not overly sweet like many”
“Mixability is not great”
“isn't hardly inspected for safe ingredients”
“For quality I don't really have anything to compare it to”
“The chocolate has a strong artificial sweetener flavor”