fruit flavored protein powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$33.63avg listing price — sweet spot $15–$100
Price range
Great$13.60–$61.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Okay$160K$160K/yr · 360K searches
Review moat
Bad5,165.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
594
Top-5 brand share
59%
Open market
37%
- Isopure25%
- OATH NUTRITION15%
- Clean Simple Eats9%
- GHOST5%
- Dymatize5%
- Quest5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★929 rev
Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings
OATH NUTRITION$33.314.3★1,549 rev
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★407 rev
Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Watermelon Lime 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)
Isopure$28.124.3★1,131 rev
Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Mixed Berry 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)
Isopure$29.004.2★5,578 rev
Newest
by launch date
1 up Nutrition Protein Powder Lemon Flavor 1PCS
1Up Nutrition$55.484 rev
Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes
Propel$13.6060 rev
Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings
Bloom Nutrition$27.75194 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.932,556 rev
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.58185 rev
Trending
90-day click momentum1 up Nutrition Protein Powder Lemon Flavor 1PCS
1Up Nutrition$55.485.0★
Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings
Bloom Nutrition$27.754.2★
Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes
Propel$13.602.7★
Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings
Quest$26.244.3★
SEEQ Clear Protein Powder - Watermelon Wave - 22 Servings - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose - Allergen Friendly - GLP1 Support - Bone Health - Muscle Post Workout Recovery
SEEQ$47.954.3★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No weird taste”
“Great protein supplement”
“AMAZING TASTE”
“EASY to mix”
“Nice variety”
“Blends smoothly”
“Good value for money”
“Its not overly sweet”
“Clean ingredients”
“easy to take”
What buyers complain about
“Bad chemical taste”
“Flavor is odd”
“A little expensive”
“Won't dissolve”
“Too much sugar”
“not worth the calories”
“grainy texture”
“Artificial sweeteners”
“Poor quality”
“Smell is off”