fruit essential oils
Worth a lookShows low returns (0.9%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Price range
Great$7.28–$61.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,075.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 108K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
72%
Open market
23%
- Holamay20%
- Aeshory19%
- PHATOIL19%
- INWICOPH9%
- OleaVox6%
- Plant Therapy5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruity Fragrance Oil Holamay Premium Fruit Essential Oils for Diffuser Candle Soap Making Scents 10x5ml Coconut Strawberry Mango Pineapple More Home Diffusers Oil Scents Summer Oils Gift Set
Holamay$9.964.4★5,066 rev
PHATOIL 9Pcs Fruity Fragrance Oil Gift Set 10ml/0.33fl.oz Fragrance Oils for Soap DIY Candle Bath Bombs Making Fruit Scented Oils for Diffusers for Home
PHATOIL$9.474.4★3,652 rev
Fruity Essential Oils Set - Top 28 Fruit Fragrance Oil for Candle Making Diffusers - Strawberry Apple Pineapple Cucumber Melon Cherry Mango Lemon and Orange Scented Aromatherapy Oils
Aeshory$25.804.5★266 rev
Fruity Fragrance Oil for Candle & Soap Making INWICOPH Premium Essential Oils 5ml x 10 - Blueberry Strawberry Mango Blood Orange Essential Oil Diffusers for Home
INWICOPH$9.884.5★468 rev
Fruity Essential Oils Set - 6x10ML Fruit Fragrance Oil for Diffuser Aromatherapy Candle Making - Strawberry Cherry Blueberry Mango Coconut Watermelon Scented Oil
Aeshory$10.064.3★1,459 rev
Newest
by launch date
Fruity Fragrance Oil Premium Fruit Essential Oils for Diffuser Candle Soap Making Scents 10ml/0.33fl.oz Apple Cantaloupe Strawberry Grape Fruit Scented Oils for DIY Bath Bombs Making
Ethlauff$13.04133 rev
ARVIDSSON Fruits Essential Oils Set Natural Fruity Fragrance Oil for Candle & Soap Making - Sweet Orange Pineapple Coconut Cranberry Peach Strawberry Aromatherapy Diffuser Oils Gift Set
ARVIDSSON$7.28945 rev
Fruity Essential Oils Gift Set Premium Fragrance Oil for Candle & Soap Making Coconut Strawberry Pineapple Mango Peach Apple 10x5ml Fruit Aromatherapy Diffuser Oils for Home
OleaVox$10.01483 rev
Fruit Fragrance Oils Aromtopia 6x10ml Fruity Essential Oils for Diffusers for Home Soap Candle Making Scents Strawberry Pineapple Lemon Cherry Passion Fruit Apple Fragrance Oil Gift Set
AROMTOPIA$9.91166 rev
Soulorigin Fruit Essential Oils Set Fragrance Oil Set for Diffuser Scent Diffuser Oil for Candle Making- Pineapple Sweet Orange Grape Green Apple Blueberry Watermelon
SoulOrigin$7.8835 rev
Trending
90-day click momentumFruity Fragrance Oil Premium Fruit Essential Oils for Diffuser Candle Soap Making Scents 10ml/0.33fl.oz Apple Cantaloupe Strawberry Grape Fruit Scented Oils for DIY Bath Bombs Making
Ethlauff$13.044.3★
PHATOIL 3.38FL.OZ Sweet Fruit Candy Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml
PHATOIL$9.294.3★
Fragrance Oil Set - Premium Grade 10 Pcs Scented Oils for Candle Making Soap Scents Aroma Beads Bath Bombs Perfume & Flavoring Oil for Lip Gloss - Essential Oils with Fruity Scents (10ml)
Lagunamoon$16.344.4★
ARVIDSSON Fruits Essential Oils Set Natural Fruity Fragrance Oil for Candle & Soap Making - Sweet Orange Pineapple Coconut Cranberry Peach Strawberry Aromatherapy Diffuser Oils Gift Set
ARVIDSSON$7.284.2★
Fruity Essential Oils Gift Set Premium Fragrance Oil for Candle & Soap Making Coconut Strawberry Pineapple Mango Peach Apple 10x5ml Fruit Aromatherapy Diffuser Oils for Home
OleaVox$10.014.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fruity fragrance”
“The quality of this oil was great”
“Great deal”
“True as advertised”
“I took advantage of the free gift”
“Easy to use”
“they are perfect for sampler size”
“GREAT OIL TOP TIER”
“Each flavor truly smells divine”
“want to know if it's allergy safe”
What buyers complain about
“Smells artificial. stinks”
“The box is small”
“Barely any scrent at all”
“leaked through the packaging”
“Oil”
“Nice product,but lacking performance:”
“Not strong enough”
“Received a Different Blend than Advertised”
“it was nausea inducing”
“Not fragrant”