frankincense essential oil for pain
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.54–$21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,379.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 84K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
49
Top-5 brand share
75%
Open market
21%
- FRANKINCENSE & MYRRH31%
- Majestic Pure15%
- Vitality11%
- Essentially KateS10%
- Handcraft Blends8%
- Fiora Naturals4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frankincense & Myrrh Arthritis Pain Relief Rubbing Oil Dr Recommended 2 oz
FRANKINCENSE & MYRRH$20.934.4★4,294 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz
Majestic Pure$12.854.4★19,039 rev
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$10.194.6★16,331 rev
Essentially KateS Frankincense Massage Lotion 4 Fl Oz - Infused with Ceramid 1 3 and 6II - Fight Stiffness in Knees Elbows Hips Hands Shoulders and Legs.
Essentially KateS$9.194.4★2,539 rev
FRANKINCENSE & MYRRH Foot Pain Relief Rubbing Oil Diabetic Neuropathy 2oz
FRANKINCENSE & MYRRH$18.504.3★12,305 rev
Newest
by launch date
Frankincense Reserve Essential Oil Roll-On 30mL (1 fl oz) Deep Resin Blend with CO2 Extracts Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$19.715 rev
FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz
FRANKINCENSE & MYRRH$18.64146 rev
Frankincense Essential Oil Roll-On 30mL (1 fl oz) Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$13.9752 rev
Frankincense Roll On Pre-Diluted Frankincense Oil Essential Oil for Joints Muscles & Skin Care Aromatherapy Roller Frankincense Roller Ball Fast Absorbing Formula by Fiora Naturals
Fiora Naturals$9.903,487 rev
Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
Brookethorne Naturals$16.4187 rev
Trending
90-day click momentumFrankincense Reserve Essential Oil Roll-On 30mL (1 fl oz) Deep Resin Blend with CO2 Extracts Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$19.715.0★
FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz
FRANKINCENSE & MYRRH$18.644.4★
Frankincense Essential Oil Roll-On 30mL (1 fl oz) Pre-Diluted in Fractionated Coconut Oil (FCO) Oil-Based Alcohol-Free Aromatherapy Roller
Herbal Mana$13.974.0★
Frankincense Roll On Pre-Diluted Frankincense Oil Essential Oil for Joints Muscles & Skin Care Aromatherapy Roller Frankincense Roller Ball Fast Absorbing Formula by Fiora Naturals
Fiora Naturals$9.904.6★
Brookethorne Naturals Frankincense Balm | Frankincense Essential Oil Balm for Skin Hydration | Soothing Muscle & Joint Support | Boswellia Extract Arnica Montana Castor Oil & Lavender 2oz
Brookethorne Naturals$16.414.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“sweet smell”
“Excellent Product”
“Works Well”
“This stuff really does relieve my joint pain”
“Great value”
“As advertised”
“Fabulous to help sore muscles”
“Easy to use”
“It also acts as a good moisturizer”
“easy application”
What buyers complain about
“Strong odor”
“Never worked”
“Foot pain”
“Expensive”
“Not as described”
“Skin rash”
“the bottle stopper leaks”
“Wish it lasted longer”
“Ingredients matter”
“it doesnt seem to be as strong”