frankincense and myrrh
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.99–$76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$757K$757K/yr · 601K searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,627.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
81
Top-5 brand share
56%
Open market
40%
- FRANKINCENSE & MYRRH36%
- THE JERUSALEM GIFT SHOP SINCE 20045%
- Herbal Mana5%
- Wise Men5%
- Majestic Pure4%
- Nexon Botanics4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frankincense & Myrrh Arthritis Pain Therapy Lotion Joint & Back Relief 3oz
FRANKINCENSE & MYRRH$17.364.3★3,748 rev
FRANKINCENSE & MYRRH Arthritis Pain Therapy Lotion Dr Approved 3oz 2 Pack
FRANKINCENSE & MYRRH$34.164.3★3,748 rev
Frankincense and Myrrh Holy Incense from Jerusalem in a Gift Pack - Sacred Jerusalem Aromatic Granules - Traditional Biblical Scents for Home & Worship A Church Incense
THE JERUSALEM GIFT SHOP SINCE 2004$24.944.4★640 rev
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.084.5★63 rev
Wise Men Healing Balm with Myrrh and Frankincense Essential Oils for Soothing Nerve Relief Massage
Wise Men$15.154.3★9,601 rev
Newest
by launch dateFrankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.0863 rev
FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz
FRANKINCENSE & MYRRH$18.64146 rev
(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense
Emir&Odin$19.807 rev
Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn
Eglagen$6.9949 rev
Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)
Majestic Pure$10.0074 rev
Trending
90-day click momentumMajestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)
Majestic Pure$10.004.4★
FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz
FRANKINCENSE & MYRRH$18.644.4★
(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense
Emir&Odin$19.804.0★
Frankincense and Myrrh Incense Sticks 60 Pack Natural Fragrance Insence-Sticks Ideal Choice for Yoga Meditation and Relaxation Air Purifying Aromatherapy and Long-Lasting Burn
Eglagen$6.994.1★
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.084.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Calming aroma”
“the quality has been consistent”
“Works ok”
“Love this for my joints”
“Best Money Spent”
“Works as advertised”
“Goes on smoothly”
“It really helps with dry skin”
“Easy to use”
“Fabulous to help sore muscles”
What buyers complain about
“Overpowering scent”
“slow”
“No relief”
“Expensive”
“FALSE ADVERTISEMENT”
“Ingredients changed”
“Skin rash”
“mainly when it is due to cheap quality”
“Its a tiny bottle”
“didnt last”