fragrance free baby wash
Skip it43/100a concentrated shelf (top 5 take 89% of clicks) — fragrance free baby wash doesn't clear our bar today.
Market/yr
$1.3M
Growth (1y)
+120.2%
Products
8
Brands
4
was 4 a year ago
Sellers
39
Price range
$7.68–$36.61
Returns
0.5%
Rating
4.8★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +120.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul · busiest ÷ quietest = 1.8×
Competition
- CeraVe72%
- Aquaphor21%
- Grisi4%
- Cetaphil2%
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 39 sellers compete here.
Brands
4 flat
was 4 a year ago
Sellers
39
Top 5 brand share
100%
Product shelf
All 8 tracked products in this niche.
CeraVe Baby Wash & Shampoo Tear-Free 2-in-1 Bath Wash for Hair & Skin with Vitamin E Fragrance-Free Paraben-Free Dye-Free Phthalates-Free Sulfate-Free 16oz
CeraVe
$13.274.8★15,035 reviews
CeraVe Baby Wash & Shampoo Fragrance Paraben & Sulfate Free Shampoo for Tear-Free Baby Bath Time 8 Ounce
CeraVe
$8.534.8★15,035 reviews
Aquaphor Baby Wash and Shampoo Unscented Baby Shampoo and Wash 25.4 Fl Oz Pump Bottle
Aquaphor
$12.054.8★10,427 reviews
CeraVe Baby Bath Set 8oz Wash & Shampoo + 8oz Moisturizing Lotion + 3oz Healing Ointment Fragrance Parabens Phthalates & Tear Free Baby Bath Essentials
CeraVe
$36.614.8★846 reviews
Aquaphor Baby Wash and Shampoo - Mild Tear-free 2-in-1 Solution for Babys Sensitive Skin - 16.9 fl. oz. Pump
Aquaphor
$9.344.8★7,840 reviews
Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack
Grisi
$7.684.6★1,947 reviews
CeraVe Baby Lotion Gentle Baby Skin Care with Ceramides Niacinamide & Vitamin E Fragrance Paraben Dye & Phthalates Free Lightweight Moisturizer 8 Ounce Packaging May Vary
CeraVe
$8.474.8★12,702 reviews
Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
Cetaphil
$15.094.8★2,651 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance free”
“Good quality and easy to put on”
“Safe for allergies”
“Soft skin”
“Good and gentle moisturiser”
“Value for money”
“Easy on the skin”
“Cleans baby really well”
“Rich lather”
“I skin feels so clean”
What buyers complain about
“Weird smell”
“Caused an allergic reaction”
“Small Product Sizes”
“Didn't moisturize as much as I hoped”
“If your baby has really bad sensitivity to certain chemicals in the baby soaps”
“The only wash that didnt dry out our newborns skin once we started baths”
“False advertisement”
“unfortunately it didn't work for my toddler skin”
“Broken pump head”
“it take much longer to wash off”
Top return reasons
- Leak-Proof17%
- Size-Overall15%
- Motor Power12%
- Value For Money11%
- Smell8%
- Advertised Vs Actual Product6%
- Moist/Dry5%
- Functionality-Overall4%
- Product Condition3%
- Defective Material/Parts3%