food grade frankincense oil
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$8.91–$76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,350.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 84K searches
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
33
Top-5 brand share
67%
Open market
28%
- Zongle Therapeutics31%
- Viva Doria13%
- Secrets of the Tribe10%
- Oman Herbs7%
- Govinda6%
- Majestic Pure5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Frankincense Essential Oil Food Grade for Face 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 1 OZ
Zongle Therapeutics$28.644.7★1,708 rev
Viva Doria Frankincense Essential Oil 100% Pure Natural Essential Oil Undiluted for Aromatherapy | Food Grade 15 mL (0.5 Fluid Ounce)
Viva Doria$13.984.6★73 rev
Secrets of the Tribe Frankincense USDA Organic Tincture Alcohol-Free Extract Frankincense (Boswellia Serrata) Dried Resin 2 oz
Secrets of the Tribe$23.174.5★191 rev
Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)
Oman Herbs$12.804.5★1,564 rev
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.944.4★6,907 rev
Newest
by launch date
Organic Turmeric Frankincense and Myrrh Herbal Supplement Blend for Energy Detox Focus Immunity & Stress Non-GMO Vegan Tonic with Milk Thistle Wisdom Bible Based Blend 2oz Liquid Drops
Wisdom Nutrition$76.19158 rev
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774,023 rev
Organic Frankincense Resin (Boswellia Carterii) 4 oz USDA Certified Chruch Incense Premium Grade 100% Pure & Wild-Harvested Luban Frankincense for Aromatherapy Meditation & Air Purification
Nagaad$20.89407 rev
Frankincense Essential Oil Food Grade for Face Dark Circles 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 4 OZ
Zongle Therapeutics$43.19131 rev
NaturoBliss 100% Pure Frankincense Essential Oil Therapeutic Grade Premium Quality (4 fl. oz) with Glass Dropper Perfect for Aromatherapy
NaturoBliss$13.22368 rev
Trending
90-day click momentum
Royal Frankincense Certified Organic Green Hojari Frankincense Resin from Oman (Boswellia Sacra) (1 oz./Ounce)
Royal Frankincense$15.424.6★
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.944.4★
Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)
Oman Herbs$12.804.5★
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774.5★
Frontier Co-op Frankincense Tears 16 Oz Bulk Bag
Frontier Co-op$18.904.6★
Demand
Weekly Amazon search volume, last 27 weeks — -39.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“The quality is consistent throughout the package”
“Great value”
“As advertised”
“Effective”
“Taste very good almost like chocolate closest thing I can think of”
“Organic and good”
“It was easy to use”
“For smudges, oils and tinctures, they were clean, fragrant and various sizes”
“I mixed it with a carrier oil and its been helping me with joint, leg and foot pain”
What buyers complain about
“Strong odor”
“Even though its a bit pricey”
“It did arrive having leaked”
“CHEAP QUALITY”
“Deceiving”
“The bottle was too small for the price”
“Diluted”
“Doesnt even feel like oil”
“Didn't work for me”
“very weak”