floor cleaning wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Market size
Okay$257K$257K/yr · 184K searches
Price range
Okay$4.02–$20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,093.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
56
Top-5 brand share
100%
Open market
0%
- Clorox97%
- Lysol3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Disinfecting Wet Mop Pad Disposable Mop Heads Multi-Surface Floor Wipes Rain Clean 2 Packs 24 Wet Refills Per Pack (Package May Vary)
Clorox$20.534.6★5,134 rev
Clorox Scentiva Disinfecting Wet Mopping Cloths Coconut and Waterlily 24 Refills (Pack May Vary)
Clorox$9.894.6★10,986 rev
Clorox Scentiva Disinfecting Wet Mop Pad Disposable Mop Heads Coconut and Waterlily 2 Packs 24 Wet Refills Per Pack (Package May Vary)
Clorox$19.224.6★10,986 rev
Clorox Scentiva Disinfecting Wet Mop Pad Disposable Heads Multi-Surface Floor Wipes Lavender and Jasmine 2 Packs 24 Refills Per Pack (Package May Vary)
Clorox$20.484.6★10,986 rev
Clorox Scentiva Disinfecting Wipes Coconut and Waterlily 75 Count Pack of 3 (Package May Vary)
Clorox$14.864.8★6,393 rev
Newest
by launch date
Clorox Scentiva ToiletWand Refills Coconut and Waterlily 10 Count
Clorox$7.001,137 rev
Lysol All Purpose Cleaner Spray Multi-Purpose Disinfecting Spray Kitchen & Bathroom Cleaner Coconut & Sea Minerals Scent 32 Fl Oz
Lysol$4.0235,816 rev
Clorox Disinfecting Wet Mopping Cloths Rain Clean 24 Wet Refills (Package May Vary)
Clorox$10.6975 rev
Clorox Scentiva Disinfecting multi surface Cleaner 2 PK (Pacific Breeze & Coconut) *24FL OZ* --
Clorox$19.54109 rev
Clorox Disinfecting Wet Mop Pad Disposable Mop Heads Multi-Surface Floor Wipes Rain Clean 2 Packs 24 Wet Refills Per Pack (Package May Vary)
Clorox$20.535,134 rev
Trending
90-day click momentum
Clorox Disinfecting Wipes Clorox Scentiva Disinfecting Wet Mopping Pad Refills For Floor Cleaning Tuscan Lavender & Jasmine 24 Count
Clorox$10.654.3★
Lysol All Purpose Cleaner Spray Multi-Purpose Disinfecting Spray Kitchen & Bathroom Cleaner Coconut & Sea Minerals Scent 32 Fl Oz
Lysol$4.024.8★
Clorox Scentiva Disinfecting multi surface Cleaner 2 PK (Pacific Breeze & Coconut) *24FL OZ* --
Clorox$19.544.7★
Clorox Scentiva Disinfecting Wet Mopping Cloths Coconut and Waterlily 24 Refills (Pack May Vary)
Clorox$9.894.6★
Clorox Scentiva Fabric Refresher Spray Pacific Breeze and Coconut Scent for Household Fabrics Odor Refresher for Upholstery Curtains Bedding and Carpets Non-Bleach 16.9 Fl Oz
Clorox$7.534.4★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -0.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Cleans well”
“Consistent products”
“Cleans very well”
“Ease of use”
“Great value”
“As advertised”
“Great disinfectant”
“they fit”
“Excellent multi purpose cleaner”
What buyers complain about
“Aroma is unpleasant”
“leak out the liquid”
“Not moist”
“These make a mess”
“Little expensive”
“Dislike that the constantly break off in my toilet”
“Needs to be wider and thicker”
“not cost-effective and leaves residue and streaking on the floor”
“immediately turned toilet bowl blue”
“Item used and opened when arrived”