flame diffuser
Worth a lookShows a sweet-spot price point ($26.20 avg), but soft demand (-37.9% this quarter) keeps it on the watch list.
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.94–$41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good778.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 6% kills the launch gate
Market size
Okay$247K$247K/yr · 568K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
41
Top-5 brand share
56%
Open market
38%
- Yaledi21%
- TMEHM10%
- SALKING9%
- Torlaist8%
- SENMUL8%
- Aegci5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TMEHM Fireplace Flame Air Diffuser Humidifier 7 Colors Aromatherapy Essential Oil Diffuser Ultrasonic Aroma Humidifier with Timer for Home Bedroom Office Yoga (Black)
TMEHM$28.724.3★1,242 rev
YALEDI Essential Oil Diffuser Fireplace Flame Fire Oil Diffuser 150ml Ultrasonic Cool Mist Aromatherapy Humidifier Scent Aroma Diffuser with 7 Colors Light Timer & Auto-Off for Home Room (White)
Yaledi$25.633.9★1,510 rev
Essential Oil Diffuser 7-Color Fireplace Fire Flame Aromatherapy Humidifier 280ml Ultrasonic Aroma Diffuser Cozy with Time Sets and Remote Control for Bedroom Home Yoga Office
Torlaist$27.644.0★193 rev
Essential Oil Diffuser Fireplace Flame Oil Diffuser - Aromatherapy Aroma Humidifier Upgrade 7 Colors Noiseless Remote Control - Perfect for Bedroom Home Office (150ml Fireplace Flame Black)
SENMUL$35.624.1★3,306 rev
Aegci Flame Air Diffuser Humidifier 180ML Essential Oil Diffuser with Fire Mist Effect Ultrasonic Aroma Diffuser 2 Brightness Modes Auto-Off for Bedroom Home Office(Black)
Aegci$24.514.3★954 rev
Newest
by launch date
BEIYGE 8 Colour Aromatherapy Diffuser Essential Oil Diffusers for Home Desk Humidifier Flame Diffuser Ultrasonic Diffuser Aroma Diffuser for Home Fire Diffuser 300ml
BEIYGE$23.296 rev
Fireplace Flame Essential Oil Diffuser 7-Color LED Ultrasonic Aromatherapy Humidifier 150ml Cool Mist with Remote Control and Timer for Home Bedroom Office Yoga (White)
XG.&co$27.5613 rev
Holwim Fireplace Flame Essential Oil Diffuser - 7 Color Ultrasonic Aromatherapy Humidifier with 7-Mode Running Lights Remote Control 3 Timer 200ml Noiseless for Home Bedroom Office (Black)
Holwim$41.9514 rev
Fireplace Flame Oil Diffuser with Speaker & 260mL Fire Oil Diffuser Essential Oil Diffuser 5 Color Fire Aroma Diffuser Aromatherapy Aroma Diffuser Ultrasonic Mist with Timer & Auto Shut-Off
WUTGHUI$37.4367 rev
Essential Oil Diffuser Fireplace Diffusers with 3 Essential Oils Set Color Flame Aroma Diffuser with Remote Control 300ml Small Humidifier for Home Room Decor Gift for Women (Black)
Generic$27.9484 rev
Trending
90-day click momentumFireplace Flame Essential Oil Diffuser 7-Color LED Ultrasonic Aromatherapy Humidifier 150ml Cool Mist with Remote Control and Timer for Home Bedroom Office Yoga (White)
XG.&co$27.564.5★
Becvtoz Essential Oil Diffuser for Bedroom 250ml Aromatherapy Diffuser with Flame Effect Remote Control 7 Color LED Lights Quiet Mist for Home Office and Living Room (Black)
Becvtoz$30.753.7★
Holwim Fireplace Flame Essential Oil Diffuser - 7 Color Ultrasonic Aromatherapy Humidifier with 7-Mode Running Lights Remote Control 3 Timer 200ml Noiseless for Home Bedroom Office (Black)
Holwim$41.954.3★
BEIYGE 8 Colour Aromatherapy Diffuser Essential Oil Diffusers for Home Desk Humidifier Flame Diffuser Ultrasonic Diffuser Aroma Diffuser for Home Fire Diffuser 300ml
BEIYGE$23.294.2★
Fireplace Flame Diffuser & Himalayan Salt Lamp 8 Colors Aromatherapy Diffuser Cool Mist Humidifier with Timer Auto Off Function for Home Bedroom Offie Yoga
Walve$24.654.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Room fragrance long lasting smell”
“Diffuser works very well”
“Excellent product”
“The colors are pretty”
“For the price”
“EASY TO USE”
“Beautiful design”
“glows nicely”
“Functionally, it does its job very well”
“As advertised”
What buyers complain about
“Did not last”
“Did not work”
“Poor quality”
“Tiny unit”
“Diffuser bad”
“I smelled something burning”
“waste of money”
“Leaks water”
“The Instructions were not great for set up”
“remote is awful”