fireplace deodorizer
Worth a lookShows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$10.04–$38.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Market size
Okay$246K$246K/yr · 90K searches
Review moat
Bad4,397.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Open market
0%
- MOSO NATURAL82%
- Vergali13%
- CLEVAST3%
- Mayunuo2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$38.404.4★2,626 rev
Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$24.584.4★2,281 rev
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.144.3★1,188 rev
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.884.2★17,577 rev
Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$22.774.4★423 rev
Newest
by launch date
Mayunuo Activated Charcoal Odor Absorber for Strong Odor Basement Cars Closets Shoes Smoke. 3 Pack Bamboo Charcoal Air Purifying Bags Deodorizer Odor Eliminator for Home
Mayunuo$10.044,853 rev
Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$22.77423 rev
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.8817,577 rev
CLEVAST Bamboo Charcoal Air Purifying Bags - (Large 4200g) Removes Odors and Moisture Nature Fresh Air Purifier Bags Odor Eliminator for Home Car Pets Bathroom Basement
CLEVAST$13.694,807 rev
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.141,188 rev
Trending
90-day click momentumMoso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$38.404.4★
Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$24.584.4★
Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick
MOSO NATURAL$12.144.3★
Moso Natural Air Purifying Bag 300g Premium Charcoal Odor Absorber & Deodorizer for Closets Bathrooms & Small Spaces Lasts 2 Years Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag
MOSO NATURAL$14.804.3★
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.884.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“smells nice”
“Overall, its a decent product and does have some effect,”
“As advertised”
“Works well”
“Great value”
“Easy to Use”
“it fits perfectly”
“They worked really well in absorbing odors”
“while its nice it auto cleans”
“durable”
What buyers complain about
“Odor”
“Doesn't work well at all”
“Waste of money”
“Very Small Bags”
“They dont absorb anything”
“Dont work as described”
“it set for 2 months with no power”
“Complete waste of money”
“It seems these charcoal bags leak fine charcoal dust”
“Color is not as advertised”