fire lamp
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.96avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$5.89–$157.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,526.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 104K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
43
Top-5 brand share
48%
Open market
52%
- Yaledi19%
- Ollcuz11%
- Hompavo6%
- SALKING4%
- YXQUA4%
- HAPYGI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YALEDI Essential Oil Diffuser Fireplace Flame Fire Oil Diffuser 150ml Ultrasonic Cool Mist Aromatherapy Humidifier Scent Aroma Diffuser with 7 Colors Light Timer & Auto-Off for Home Room (White)
Yaledi$25.633.9★1,510 rev
Ollcuz Fake Fire Lamp USB Rechargeable Flameless Candles with Flickering Flame 3-Mode LED Flame Light for Outdoor Camping Holiday Halloween Christmas Thanksgiving Table Yard Decorations
Ollcuz$15.144.5★493 rev
YXQUA Northern Lights Ocean Wave Projector Light Galaxy Light Projector 16 Colors Gradual Rotating Flame Water Ripple Ambient Night Light Non-Wood for Bedroom Room Decor Kids Room (Plug-in)
YXQUA$14.394.3★250 rev
HAPYGI Portable Metal Table Lamp for Indoor/Outdoor Rechargeable Cordless LED Lamp 3-Colour Infinitely Dimming Battery Powered Small Desk Lamp Restaurant/Bedroom/Bar/Coffee/Camping Light (Gold)
HAPYGI$25.954.3★985 rev
2PCS LED Flame Light USB Rechargeable Flame Lamp with Remote & Timer Waterproof Dimmable Flameless Candles Light for Home Party Garden Camping Halloween Christmas Decoration
DI MORE$31.444.3★679 rev
Newest
by launch date
XIIWAJO LED Campfire Lamp - Handmade Wooden Campfire Night Lights with Flame Sound & 3 Lighting Modes USB Night Light Realistic Fake Fire Led Campfire Night Light for Bedroom Outdoor Decor & Gift
XIIWAJO$39.693 rev
Wooden Campfire Night Light Rechargeable LED Fake Fire Lamp with 3 Modes&Calming Flame Sound Sleep & Camping Ambient Light for Bedroom Outdoor Spring Graduation Housewarming Gift for Kids Adults
FURUBETA$25.924 rev
63 Outdoor Spiral Flame Fire Pit Smokeless Visual Flame Patio Stove with Safe-Guard Kit Low Heat Output Ambience Fire Column for Backyard Garden Patio Party Bonfire
thouslov$123.6813 rev
Essential Oil Diffuser 7-Color Fireplace Fire Flame Aromatherapy Humidifier 280ml Ultrasonic Aroma Diffuser Cozy with Time Sets and Remote Control for Bedroom Home Yoga Office
Torlaist$27.64193 rev
GARDENFLARE Wood Pellet Patio Heater & Pellet Fire Pit Outdoor Pellet Fire Tube with Smokeless Flame for Patio & Backyard Ambiance | German-Engineered Stainless Steel & Borosilicate Glass Tube
GARDENFLARE$157.72552 rev
Trending
90-day click momentum
Rayzi 58 Inch Pellet Stove Outdoor Decorative Wood Pellet Heater Burning Fireplace for Ambiance Smokeless Flame for Patio Backyard Bonfire Camping Party Holiday Garden Picnic
Rayzi$150.354.1★
VoMii Ghost Campfire Desk Lamp Cute Small Bedside Table Lamp Dimmable 2 Modes Warm Night Light with Timer Cordless Rechargeable Battery Night Light for Kids Teens Vintage Ambient Light
VoMii$9.924.6★
XIIWAJO LED Campfire Lamp - Handmade Wooden Campfire Night Lights with Flame Sound & 3 Lighting Modes USB Night Light Realistic Fake Fire Led Campfire Night Light for Bedroom Outdoor Decor & Gift
XIIWAJO$39.695.0★
GARDENFLARE Wood Pellet Patio Heater & Pellet Fire Pit Outdoor Pellet Fire Tube with Smokeless Flame for Patio & Backyard Ambiance | German-Engineered Stainless Steel & Borosilicate Glass Tube
GARDENFLARE$157.723.9★
Wooden Campfire Night Light Rechargeable LED Fake Fire Lamp with 3 Modes&Calming Flame Sound Sleep & Camping Ambient Light for Bedroom Outdoor Spring Graduation Housewarming Gift for Kids Adults
FURUBETA$25.923.9★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -27.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Great mild fragrance”
“Excellent product”
“Great value for money”
“As described”
“Warm and wonderful”
“The timer also makes it work well”
“Best design”
“Great for gifts”
“Easy to use”
What buyers complain about
“Broke after a month”
“Didn't work”
“Poor quality”
“its pretty big”
“No smell”
“will not recharge”
“Expensive though”
“brightness button does'nt seem to work”
“just stopped heating”
“False advertising”