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52

fire bullets

Worth a look

Shows low returns (0.0%), but soft demand (-22.0% this quarter) keeps it on the watch list.

Market size 37Growth 14Conversion 25Competition 43Returns 100Price range 84Avg price 95Brand share 68Review moat 22Quality gap 88

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.95

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$10.43–$43.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$182K

$182K/yr · 321K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,617.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

40

Top-5 brand share

64%

Open market

29%

  • Bivinke28%
  • stripfast500014%
  • DR VITAMIN SOLUTIONS9%
  • BioImmune7%
  • alli7%
  • EPN Supplements7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$55K40%$73K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -22.0% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Loss19%

“help with weight loss”

Quality-Overall10%

“Excellent Product”

Energy Level8%

“Energy boost”

Ease Of Use5%

“Easy to Take”

Nutritional Content5%

“Good supplement”

Regulates Digestion5%

“Easy to digest”

Sleep Quality4%

“Helps with sleep”

Value For Money4%

“Excellent value for money”

Side Effects3%

“I didn't experience any harsh side effects”

Ease Of Chewing/Swallowing3%

“Easy to Swallow”

What buyers complain about

Functionality-Overall23%

“No effective”

Weight Loss18%

“I didnt lose any weight”

Side Effects7%

“Extreme side effects”

Value For Money5%

“Not Worth it”

Sleep Quality4%

“Does not help with sleep”

Acid Regulator/Stomach Ache Relief3%

“Stomach pain”

Dosage3%

“Dose nothing”

Nutritional Content2%

“not hungry”

Energy Level2%

“No difference in energy level”

Quality-Overall2%

“Poor quality control”

Top return reasons

Functionality-Overall40%
Sleep Quality13%
Side Effects10%
Comfort-Overall5%
Smell5%
Vitamin5%
Value For Money5%
Age Suitability5%
Joint Pain5%
Acid Regulator/Stomach Ache Relief5%