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fiori di sicilia

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Soft demand (-32.9% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 9Conversion 53Competition 16Returns 100Price range 79Avg price 89Brand share 22Review moat 73Quality gap 73

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$20.68

avg listing price — sweet spot $15–$100

Price range

Great$6.61–$49.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good563.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 49K searches

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

28

Top-5 brand share

91%

Open market

5%

  • Homemade Baking53%
  • Alfaw17%
  • Rodelle11%
  • Amoretti6%
  • Larissa Veronica4%
  • LorAnn Oils3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor38%

“Authentic flavor”

Value For Money14%

“Truly Affordable”

Taste-Overall14%

“Nice and fruity”

Smell8%

“It smelled good”

Baking5%

“Makes baked goods taste even better”

Quality-Overall5%

“Good product”

Spiciness3%

“Citrusy good”

Storage Temperature3%

“If kept in the refrigerator, it lasts a long time”

Ingredients-Overall3%

“This was the perfect extract for my panettone”

Vegan/Organic2%

“Natural ingredients”

What buyers complain about

Alcohol Content33%

“I saw that it's contain alcohol”

Value For Money17%

“A little pricey”

Dilute/Watery11%

“You will want to dilute it A LOT”

Taste-Overall11%

“It tastes like citronella even in a small quantity”

Top return reasons

Smell100%