fertility cup
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.72avg listing price — sweet spot $15–$100
Price range
Great$13.68–$48.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great402.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 52K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Open market
0%
- Frida Fertility55%
- MojoBox45%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frida Fertility Conception Aid Cup Keeps Sperm Close to Cervix Natural Pregnancy Support for Family Planning Soft Flexible Silicone Reusable Conception Cup and Storage Bag
Frida Fertility$26.774.2★734 rev
Mojobox Gen2 Conception Aid Cup with Applicator Reusable Fertility Cup for Natural Insemination & Pregnancy Support Soft Medical-Grade Silicone Sperm Retention Cup - Help Sperm Reach Cervix
MojoBox$22.404.1★48 rev
Conception Aid Cup Auxiliary Device Reusable Medical-Grade Insertion Applicator Fertility Accessory for TTC Helps Reach Correct Cervical Position (Conception Cup Not Included) (Clera)
MojoBox$13.683.8★37 rev
Frida Fertility At-Home Insemination Kit Developed with Specialists for Conception Support Easy DIY Insemination for Minimal Sperm Waste & Family Planning 2 Applicators & 2 Collection Cups
Frida Fertility$48.014.5★792 rev
Newest
by launch dateFrida Fertility At-Home Insemination Kit Developed with Specialists for Conception Support Easy DIY Insemination for Minimal Sperm Waste & Family Planning 2 Applicators & 2 Collection Cups
Frida Fertility$48.01792 rev
Mojobox Gen2 Conception Aid Cup with Applicator Reusable Fertility Cup for Natural Insemination & Pregnancy Support Soft Medical-Grade Silicone Sperm Retention Cup - Help Sperm Reach Cervix
MojoBox$22.4048 rev
Conception Aid Cup Auxiliary Device Reusable Medical-Grade Insertion Applicator Fertility Accessory for TTC Helps Reach Correct Cervical Position (Conception Cup Not Included) (Clera)
MojoBox$13.6837 rev
Frida Fertility Conception Aid Cup Keeps Sperm Close to Cervix Natural Pregnancy Support for Family Planning Soft Flexible Silicone Reusable Conception Cup and Storage Bag
Frida Fertility$26.77734 rev
Trending
90-day click momentumFrida Fertility At-Home Insemination Kit Developed with Specialists for Conception Support Easy DIY Insemination for Minimal Sperm Waste & Family Planning 2 Applicators & 2 Collection Cups
Frida Fertility$48.014.5★
Mojobox Gen2 Conception Aid Cup with Applicator Reusable Fertility Cup for Natural Insemination & Pregnancy Support Soft Medical-Grade Silicone Sperm Retention Cup - Help Sperm Reach Cervix
MojoBox$22.404.1★
Conception Aid Cup Auxiliary Device Reusable Medical-Grade Insertion Applicator Fertility Accessory for TTC Helps Reach Correct Cervical Position (Conception Cup Not Included) (Clera)
MojoBox$13.683.8★
Frida Fertility Conception Aid Cup Keeps Sperm Close to Cervix Natural Pregnancy Support for Family Planning Soft Flexible Silicone Reusable Conception Cup and Storage Bag
Frida Fertility$26.774.2★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -8.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So this product did help me get pregnant”
“Easy to use”
“Worth the money”
“comfortable”
“This MojoBox applicator fixed every single issue I had, instantly”
“Easy to clean”
“Great product”
“I enjoy it knowing it is helping increase our chances for baby only first day of use”
“Super easy to insert”
“The cup is very soft”
What buyers complain about
“difficult to use”
“Didnt work”
“Its expensive”
“It leaks”
“painful to use even when following the directions”
“Waste of money and cycles”
“The design seems pretty crappy”
“Weird to put in and kept falling”
“Im sick to my stomach over this”