fenty body lava
Worth a lookShows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.87avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Great$6.97–$109.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$451K$451K/yr · 254K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,606.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
90
Top-5 brand share
92%
Open market
5%
- Sol de Janeiro44%
- Vaseline24%
- Saltair12%
- Generic7%
- PATRICK TA4%
- Lezero3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))
Sol de Janeiro$33.584.6★2,293 rev
Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
Vaseline$10.004.6★10,507 rev
Sol de Janeiro Rio Sunset Glow Oil 75ml
Sol de Janeiro$33.584.6★2,293 rev
Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
Saltair$23.674.5★840 rev
Saltair Shimmering Body Oil - Santal Bloom Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments. Moisturizing Glow for All Skin Types - 4 Fl Oz
Saltair$23.444.5★840 rev
Newest
by launch dateSaltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
Saltair$23.67840 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.292,533 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.292,661 rev
Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)
PATRICK TA$69.533 rev
P4TRlCK TA - Major Glow High Shine Skin Perfecting Body Creme - Good for: Dryness & Skin Barrier - Size: (220 mL/7.76 oz)
Generic$92.206 rev
Trending
90-day click momentumSaltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz
Saltair$23.674.5★
Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)
PATRICK TA$69.532.5★
Sol de Janeiro Rio Sunset Glow Oil 75ml
Sol de Janeiro$33.584.6★
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.294.5★
Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce
Tom Ford$74.764.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +73.2% search growth over the last 90 days.Peak months: May, Jun, Aug · busiest ÷ quietest = 7.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice shine”
“Love the scent”
“Super hydrating”
“Its soft”
“It gives your skin a look”
“No complaints”
“reasonably priced”
“Good for dry skin”
“the color is pretty”
“great for the summer months”
What buyers complain about
“too greasy”
“Terrible fragrance”
“no glow at all”
“Is used”
“Bottle was leaky”
“Rash”
“The stickiness did go down over time though”
“It makes my skin feel super dry”
“Bottle is relatively small”
“it does not absorb”