feminine wipes individually wrapped
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$247K$247K/yr · 296K searches
Price range
Okay$1.94–$25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,876.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
56
Top-5 brand share
73%
Open market
22%
- goodwipes32%
- Summer's Eve21%
- Stall Mates7%
- MOONIES7%
- The Honey Pot Company6%
- Her Fantasy Box4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)
goodwipes$9.874.8★2,746 rev
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★6,409 rev
The Honey Pot Company - Feminine Wipes - Sensitive - Individually Wrapped - pH Balancing Herbal Infused Plant-Based Feminine Care - Great for Travel & Period Kits - 15ct (Pack of 3)
The Honey Pot Company$17.614.7★2,979 rev
Stall Mates Feminine Fresh - Flushable Wipes Individually Wrapped Cleansing Travel Friendly PH balanced Unscented with Sunflower Rosemary and Aloe (30 on-the-go singles)
Stall Mates$14.884.7★12,873 rev
goodwipes Flushable Wipes Travel Size - Extra Large Adult Wet Wipe - On-the-Go Portable Wipes - Sewer & Septic Safe - Hygiene Essentials - Shea Coco & Rosewater 108 Count (6 Packs)
goodwipes$20.824.8★2,746 rev
Newest
by launch date
WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)
WaterWipes$14.1031 rev
Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes
MOONIES$9.73200 rev
Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes
WOUSEDO$7.38132 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.6131,870 rev
goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)
goodwipes$15.645,088 rev
Trending
90-day click momentumWaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)
WaterWipes$14.104.6★
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.614.3★
Feminine Wipes Individually Wrapped Flushable Wipes Travel Feminine Care Vaginal Wipes for Adult Women Girl and Homeless (Pack of 50 Unscented)
twoworld$9.944.5★
Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes
MOONIES$9.734.8★
Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes
WOUSEDO$7.384.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“are effective at cleaning”
“light fragrance”
“Great product, durable, excellent quality, delivered on time”
“Ease of use”
“Convenient size”
“Clean Feeling”
“They are affordable”
“Soft to the Touch”
“As Advertised”
“they stay fresh with you”
What buyers complain about
“Pack is small”
“Theyre not as thick”
“Wipes are barely moist”
“causing a poor cleaning experience”
“They smell of mildew”
“Bad quality”
“Not worth it”
“itching associated with it”
“difficult to remove easily”
“Fell apart”