feminine wash
Launch itA $3.6M/yr market growing +13.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 6.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.23–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad16,272.27avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
94
Top-5 brand share
84%
Open market
13%
- Summer's Eve34%
- vH essentials22%
- Kugig18%
- Vagisil7%
- O Positiv4%
- Monistat3%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vH essentials Ph Balanced Daily Feminine Wash Tea Tree Oil & Prebiotic 6 Fl Oz (Pack Of 1) 54306 Clear
vH essentials$6.914.6★32,552 rev
Kugig Wash Mens and Womens pH Balanced Intimate Cleanser Feminine Cleanser Dual Probiotics+Aloe Formula Suitable for Sensitive Skin Odor Control and Moisturizing 6.76 oz (One Pack)
Kugig$28.881.0★1 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wash pH-Balanced Formula Body Wash for Women with Boric Acid Helps Control Vaginal Odor 15 Fl Oz
Summer's Eve$4.874.7★19,592 rev
Summers Eve Feminine Wash Delicate Blossom Daily pH-Balanced Body Wash for Women Feminine Care to Remove Vaginal Odor Gynecologist Tested 15 Fl Oz
Summer's Eve$4.304.7★31,917 rev
Kugig Wash | Intimate Cleanser for Women & Men pH-Balanced Aloe Vera Formula with Prebiotic Complex & Fermented Ingredients Ultra-Gentle Daily Care for Sensitive Skin 6.76 Fl Oz (One Pacek)
Kugig$28.774.2★7 rev
Newest
by launch dateKugig Wash Mens and Womens pH Balanced Intimate Cleanser Feminine Cleanser Dual Probiotics+Aloe Formula Suitable for Sensitive Skin Odor Control and Moisturizing 6.76 oz (One Pack)
Kugig$28.881 rev
Kugig Wash | Intimate Cleanser for Women & Men pH-Balanced Aloe Vera Formula with Prebiotic Complex & Fermented Ingredients Ultra-Gentle Daily Care for Sensitive Skin 6.76 Fl Oz (One Pacek)
Kugig$28.777 rev
Summers Eve Ultimate Odor Protection Feminine Wash with Shea Butter - Up to 24 Hour Vaginal Odor Control pH Balanced Formula Clinically & Gynecologist Tested Intimate Body Wash - 15 Fl Oz
Summer's Eve$4.8519,592 rev
Summers Eve Essential Botanicals Daily Feminine Wash Coconut Aloe Gentle pH-Balanced Body Wash for Women Feminine Care to Remove Vaginal Odor Gynecologist Tested 15 fl oz
Summer's Eve$5.44151 rev
Vagisil Feminine Wash for Intimate Area Hygiene Scentsitive Scents pH Balanced and Gynecologist Tested Coconut Hibiscus 16.9 oz with Pump
Vagisil$7.952,488 rev
Trending
90-day click momentumKugig Wash | Intimate Cleanser for Women & Men pH-Balanced Aloe Vera Formula with Prebiotic Complex & Fermented Ingredients Ultra-Gentle Daily Care for Sensitive Skin 6.76 Fl Oz (One Pacek)
Kugig$28.774.2★
Kugig Wash Mens and Womens pH Balanced Intimate Cleanser Feminine Cleanser Dual Probiotics+Aloe Formula Suitable for Sensitive Skin Odor Control and Moisturizing 6.76 oz (One Pack)
Kugig$28.881.0★
Equate Feminine Cleansing Wash For all Skin Types Scent & Dye Free ph-Balanced 13 fl oz
Generic$12.774.9★
Summers Eve Ultimate Odor Protection Feminine Wash with Shea Butter - Up to 24 Hour Vaginal Odor Control pH Balanced Formula Clinically & Gynecologist Tested Intimate Body Wash - 15 Fl Oz
Summer's Eve$4.854.7★
Summers Eve Essential Botanicals Daily Feminine Wash Coconut Aloe Gentle pH-Balanced Body Wash for Women Feminine Care to Remove Vaginal Odor Gynecologist Tested 15 fl oz
Summer's Eve$5.444.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“The bottle is good quality with a good foam pump”
“Clean and fresh”
“feels gentle on skin”
“Very affordable”
“No irritation”
“Very effective”
“Fresh and clean”
“easy to rinse”
“As advertised”
What buyers complain about
“Horrible smell”
“Skin irritation”
“Leaked”
“to expensive”
“I am very sensitive”
“Doesnt work”
“Something in the ingredients is harsh”
“Smaller than it looks”
“It is not the same product”
“It takes little to lather”