febreze air purifier
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Price range
Great$14.34–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,369.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 40K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
87%
Open market
6%
- Febreze44%
- isinlive15%
- GoKBNY11%
- iSingo9%
- MXZONE8%
- VCLENA7%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Linen & Sky Air Purifier Scent Refill Cartridge 2-Pack White 2 Count
Febreze$14.344.4★4,892 rev
4 Pack for Febreze Air purifier Filter Replacement Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and Fit for Honeywell HEPAClean U Filter HRF201B Models HHT270 HHT290
isinlive$28.214.8★2,305 rev
2 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290
iSingo$18.724.8★1,951 rev
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.014.7★516 rev
MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier
MXZONE$17.704.8★729 rev
Newest
by launch date
4 Pack Febreze Filter Replacement for FRF102B - Compatible with Honeywell U Filter HRF201B - Fits Honeywell Tabletop & Tower HHT270 HHT290 Series
Bedavol$23.33222 rev
4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon
DAODEFUL$14.7649 rev
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.01516 rev
GoKBNY 6-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$29.35516 rev
MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier
MXZONE$17.70729 rev
Trending
90-day click momentum
VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier
VCLENA$17.014.8★
GoKBNY 6-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$29.354.7★
4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon
DAODEFUL$14.764.6★
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.014.7★
2 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290
iSingo$18.724.8★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good filter”
“Fit perfect”
“great value”
“Great product”
“Easy to keep our clean air”
“the air smells clean”
“Performed as advertised”
“Easy install, fast delivery, will buy again”
“appear to be made of quality materials”
“easy to pop right in”
What buyers complain about
“also costly”
“I almost didn't buy them because the ad copy does not make _perfectly_ clear that this is the case”