fall scents
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good$3.09–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,585.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 211K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
129
Top-5 brand share
91%
Open market
6%
- Febreze58%
- Generic16%
- Glade7%
- Air Wick6%
- Mrs. MEYER'S4%
- Tree Hut3%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill
Febreze$16.014.6★4,336 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Pumpkin Roll Scent 0.87oz Refills 2 Count
Febreze$10.054.6★988 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Cuddle Weather Scent 8.8oz 1 Count
Febreze$3.094.4★1,379 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count
Febreze$5.884.8★1,735 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Sea Salt Caramel & Maple 2 Refill
Febreze$21.394.4★4 rev
Newest
by launch date
FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984 rev
FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)
Generic$27.973 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.891,045 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.112,052 rev
F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)
Generic$10.680 rev
Trending
90-day click momentumFebreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.894.8★
FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)
Generic$27.975.0★
FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984.7★
F.e.b.r.e.z.e Odor-Fighting Fade Defy Plug Air Freshener (2) of 0.87 fl oz Refills (Sea Salt Caramel & Maple)
Generic$10.680.0★
Glade Air Freshener Room Spray Vanilla Caramel Twist Scent Odor Fighting to Deliver Long Lasting Freshness 8 Oz
Glade$4.674.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 228.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells delish”
“Great deal”
“Great house product”
“Easy to spray bottle”
“Fresh smell”
“durable”
“Works as advertised”
“Easy & convenient”
“They fit properly in the Wick device and functioned well”
“Works very well”
What buyers complain about
“Awful smell”
“Dont last”
“Not strong at all”
“It leaks out”
“Price could be lower”
“cheaply made”
“Can't use it”
“Did not work for me”
“Didnt fit right”
“These flavors Stunk”