fall plug in refills
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.65–$31.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 222K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,586.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
75
Top-5 brand share
99%
Open market
0%
- Glade54%
- Air Wick23%
- Febreze17%
- FIRIK2%
- DERDUFT1%
- LASENTEUR1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count
Glade$11.784.7★4,567 rev
Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count
Glade$24.334.7★376 rev
Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly
Air Wick$9.304.7★6,711 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill
Febreze$16.014.6★4,336 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Golden Pumpkin & Spice 4.69 Fl Oz 7 Count
Glade$28.184.8★731 rev
Newest
by launch date
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom
FIRIK$22.224 rev
Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz
Glade$31.147 rev
Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade
DERDUFT$21.0968 rev
Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade
LASENTEUR$19.861 rev
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus
FIRIK$20.8852 rev
Trending
90-day click momentumGlade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz
Glade$31.145.0★
Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade
LASENTEUR$19.861.0★
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom
FIRIK$22.224.0★
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus
FIRIK$20.883.4★
Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade
DERDUFT$21.093.8★
Demand
Weekly Amazon search volume, last 39 weeks — +6.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great value”
“Pure pumpkin goodness”
“they last a good time”
“Easy & convenient”
“Does Its Job”
“it's strong”
“Very fresh and calming”
“Cozy home”
“Sweet Apple”
What buyers complain about
“weak smell”
“Leaking when they arrived”
“Stopped working after a couple months”
“Very expensive for me”
“they are getting smaller”
“Not very strong”
“Not as pictured”
“Did not work for me”
“I am thinking I purchased this item buy mistake did not fit my plugin no fault of the sellers”
“the amount of liquid has gone down which is very sad”