fake cigarettes
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-13.6% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Great471.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Price range
Good$5.14–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$538K$538K/yr · 658K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
30
Top-5 brand share
86%
Open market
11%
- HONGTEYA34%
- CLESEN27%
- Honeyrose16%
- ArtCreativity5%
- SuperStroke4%
- STEP3%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4pcs Set (US Alpha One Size Black)
HONGTEYA$26.464.7★89 rev

Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England
Honeyrose$14.493.2★1,096 rev

Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN$5.394.1★229 rev

CLESEN Fake Cigarettes 3.25 Inch Fake Puff Cigarettes(Pack of 6) Faux Cigs with a Realistic Look Durable/Realistic - Ideal for Themed Parties/Theatrical Performances
CLESEN$5.344.3★949 rev

4pcs Set (US Alpha One Size Grey)
HONGTEYA$26.924.7★89 rev
Newest
by launch date
Bubble Blower Cigarette Pack Realistic Fake Cigarette Set with 2 Wands and Refillable Bottle Perfect Relaxation Gift for Men Women Holiday Parties 3-5 Days
Generic$15.8626 rev

4pcs Set (US Alpha One Size Black)
HONGTEYA$26.4689 rev

4pcs Set (US Alpha One Size Grey)
HONGTEYA$26.9289 rev

FXMHEHBB 12 Pcs Fake Puff Cigarettes 3 Inch Prop Cigarettes Fake Cigarette for Prank Gift Novelty Toy Movie and Costume Accessory
FXMHEHBB$5.9063 rev

Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN$5.39229 rev
Trending
90-day click momentum
4pcs Set (US Alpha One Size Grey)
HONGTEYA$26.924.7★

SuperStroke Zenergy Pistol 1.0 Grey/White
SuperStroke$30.834.8★

4pcs Set (US Alpha One Size Black)
HONGTEYA$26.464.7★

Bubble Blower Cigarette Pack Realistic Fake Cigarette Set with 2 Wands and Refillable Bottle Perfect Relaxation Gift for Men Women Holiday Parties 3-5 Days
Generic$15.862.2★

Fake Puff Cigarettes Costume Accessory- That Blow Smoke- 3.25- Durable & Realistic & Ideal For Themed Parties & Durable & Realistic- Ideal For Themed Parties& Theatrical Performances 2 Pack
CLESEN$5.394.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super fun”
“affordable”
“Works like a charm”
“Looks good, feel nice, and doesn't burn too fast”
“Doesnt smell or taste as bad as other reviews”
“they are sturdy”
“A very good product with a great flavor”
“Easy to use”
“The only thing I can say is that it worked for me I enjoyed it I tried everything it is more comforting my breath smells better I breathe better I would recommend it to anyone”
“Gift for friend”
What buyers complain about
“Horrible taste”
“they give off a horrible smell”
“Way over-priced”
“Not as good as one I bought years ago and still have”
“Not good flavor”
“Not as advertised”
“Look ok, work poorly”
“These did not work at all no matter how much I reread the instructions, very disappointing”
“they're so irritating I couldn't take it I didn't even finish one pack of the three”
“Raw sewage”