eye drops for contacts
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 849K searches
Price range
Good$4.95–$35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad8,847.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
102
Top-5 brand share
96%
Open market
1%
- Refresh34%
- BLINK31%
- Opti-Free17%
- Biotrue10%
- Renu4%
- Clear Eyes3%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blink Contacts Lubricating Eye Drops with Hyaluronate Moisturizing and Soothing for Soft and RGP Contact Lenses Refreshes Lenses Hydrating and Comforting Daily Eye Care 0.3 Fl Oz
BLINK$6.844.8★5,733 rev
REFRESH RELIEVA FOR CONTACTS Lubricant Eye Drops Artificial Tears Contact Lens Rewetter 0.27 fl oz (8 mL)
Refresh$11.984.7★5,893 rev
Opti-Free Puremoist Rewetting Drops 12-mL
Opti-Free$7.454.8★12,531 rev
REFRESH CONTACTS Contact Lens Comfort Drops Artificial Tears Contact Lens Rewetter 0.4 fl oz (12 mL)
Refresh$7.024.8★10,347 rev
Biotrue Hydration Boost for Contacts Rehydrating Eye Drops for Dry Eyes Preservative Free Refreshes Lubricates & Moisturizes Lenses Rewetting Eye Drops 0.33 FL Oz (Pack of 1)
Biotrue$12.624.7★2,640 rev
Newest
by launch dateBiotrue Hydration Boost for Contacts Rehydrating Eye Drops for Dry Eyes Preservative Free Refreshes Lubricates & Moisturizes Lenses Rewetting Eye Drops 0.33 FL Oz (Pack of 1)
Biotrue$12.622,640 rev
Biotrue Hydration Boost Preservative-Free Eye Drops for Dry Eyes Instantly Moisturizes Rehydrates Contact Lens Friendly Refresh & Relieve Eye Irritation 0.33 FL Oz (Pack of 1)
Biotrue$12.0114,559 rev
Blink-N-Clean Contact Lens Drop Rewetting Drops for Soft & RGP Contact Lenses Instantly Moisturizes Removes Lens Build-Up Cleans Lenses and Hydrates Eyes During Wear 0.5 Fl Oz
BLINK$7.795,733 rev
Refresh Relieva PF Lubricant Eye Drops for Dry Eyes Preservative-Free 0.01 Fl Oz Single-Use Containers 30 Count
Refresh$17.794,946 rev
Refresh Lubricant and Protection Eye Drops (2-Pack)
Refresh$35.3976 rev
Trending
90-day click momentum
REFRESH PLUS Lubricant Eye Drops Preservative-Free Artificial Tears 0.01 fl oz (0.4 mL) 70 Single-Use Containers
Refresh$20.474.8★
Refresh Lubricant and Protection Eye Drops (2-Pack)
Refresh$35.394.6★
Opti-Free Replenish Rewetting Drops 10-mL 0.33 Fl Oz
Opti-Free$7.224.8★
REFRESH Contacts Contact Lens Comfort Moisture Drops 0.40 oz (Pack of 2)
Allergan$17.854.8★
Biotrue Hydration Boost Preservative-Free Eye Drops for Dry Eyes Instantly Moisturizes Rehydrates Contact Lens Friendly Refresh & Relieve Eye Irritation 0.33 FL Oz (Pack of 1)
Biotrue$12.014.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with Dry Eyes”
“Better than other brands”
“Helps my dry eyes”
“Good deal”
“Works really well”
“Convenient for on the go - perfect”
“As advertised”
“Very comforting”
“Excellent lubricant”
“This fits the bill perfectly”
What buyers complain about
“I have extremely dry eyes”
“hard to get out”
“Way overpriced”
“irritated eyes as contacts sometimes leave my eyes extra dry”
“the dropper is tiny”
“Burns my eyes”
“Not effective”
“Only lasts one use”
“The container/dispenser however, is horrible”
“Not comfortable”