extra long pads
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Price range
Great$4.53–$47.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$364K$364K/yr · 242K searches
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad14,542.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
94
Top-5 brand share
100%
Open market
0%
- Amazon Basics73%
- Always20%
- Kotex4%
- Medline2%
- Stayfree2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Amazon Basics Thick Maxi Pads with Wings for Periods Overnight Absorbency Leak Protection Super Absorbent Unscented Size 4 28 Count
Amazon Basics$4.924.4★15,074 rev
Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 8-Hour Protection Leak Prevention 36 Count
Amazon Basics$4.854.5★13,744 rev
Amazon Basics Menstrual Pads for Women With Flexi-Wings Long Length Size 2 Super Absorbency 32 Count (Pack of 1)
Amazon Basics$4.934.5★13,744 rev
Amazon Basics Thick Maxi Pads with Wings for Periods Extra Heavy Overnight Absorbency Absorbent Core Stay in Place Protection Unscented Size 5 20 Count (Previously Solimo)
Amazon Basics$5.304.4★15,074 rev
Newest
by launch date
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.02214 rev
Kotex Overnight Maxi Pads 39 Count (Packaging May Vary)
Kotex$8.98396 rev
Always Maxi Overnight Pads with Wings Size 5 Extra Heavy Overnight Unscented 72 Count
Always$20.6024,467 rev
Always Ultra Thin Feminine Pads with Wings for Women Size 4 Overnight Absorbency Unscented Up to 100% Leak-Free Comfort 96 Count
Always$20.5611,507 rev
Amazon Basics Overnight Heavy Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 4 28 Count 1 Pack
Amazon Basics$5.1913,744 rev
Trending
90-day click momentumKotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★
Kotex Overnight Maxi Pads 39 Count (Packaging May Vary)
Kotex$8.984.6★
Always Infinity Feminine Pads for Women Flexfoam Pads Without Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)
Always$24.534.8★
Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 Absorbent 144 Count (4 Packs of 36) (Previously Solimo)
Amazon Basics$14.544.5★
Stayfree Maxi Super Long Pads For Women Wingless Reliable Protection and Absorbency of Feminine Periods 66ct
Stayfree$8.224.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 23.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Decent quality”
“They stay comfortable”
“Absorbs a lot”
“not tight fit”
“leakage free”
“As described”
“The pads feel thick”
“Sticks well”
“Works well”
What buyers complain about
“Needs better adhesive”
“To me, it is entirely too thick and bulky”
“Its small”
“Lowered Quality”
“Not absorbent”
“they leak”
“Causes irritation”
“Waste of money”
“Huge and uncomfortable”
“Falls apart”