extended release melatonin
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Good$749K$749K/yr · 417K searches
Price range
Good$4.15–$33.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,753.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
79
Top-5 brand share
87%
Open market
9%
- Natrol37%
- Life Extension23%
- Pure Encapsulations13%
- Nature Made9%
- Nature's Bounty5%
- Carlyle4%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natrol Melatonin 10 Mg Time Release Dietary Supplement to Minimize Wake Ups Nighttime Sleep Aid 100 Tablets Up to a 100-Day Supply
Natrol$13.114.5★26,885 rev
Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 60 Capsules
Pure Encapsulations$18.824.5★1,542 rev
Natrol Melatonin 3 Mg Time Release Dietary Supplement to Minimize Wake Ups Nighttime Sleep Aid 100 Tablets Up to a 100-Day Supply
Natrol$8.894.6★8,573 rev
Nature Made Melatonin 4mg Extended Release Tablets Sleep Supplements for Adults 100% Drug Free Sleep Aid 90 Count 90 Day Supply
Nature Made$7.574.5★2,165 rev
Life Extension Melatonin 6 Hour Timed Release 300 mcg Extended-Release Formula for Gentle Sleep Support Healthy circadian Rhythms Cellular Defense Gluten-Free Non-GMO Vegetarian 100 Tablets
Life Extension$8.034.4★1,822 rev
Newest
by launch date
Nutricost Melatonin (5mg) 240 Capsules - Extended Release Sleep Support Vegan GMO-Free Gluten-Free
Nutricost$13.2235 rev
Natrol Ultra Sleep 3-in-1 100% Drug-Free Sleep Aid Blend with Melatonin GABA & Botanicals Dietary Supplement Non-Habit Forming Raspberry Flavor 30 Tablets
Natrol$9.16106 rev
Carlyle Melatonin 10mg | 180 Time Release Tablets | All Night Support | with Vitamin B6 | 100% Drug Free Supplement | Vegan Non-GMO Gluten Free
Carlyle$10.02112 rev
Natrol 10 mg Melatonin Gummies Time Release Sleep Gummies for Adults Minimize Wake Ups Strawberry-Flavored 55 Count 55 Day Supply
Natrol$13.98599 rev
Natrol Time Release Melatonin Gummies Sleep Support for Adults 3 mg Melatonin Supplements for Restful Sleep Support 65 Strawberry-Flavored Gummies Up to a 65 Day Supply
Natrol$13.40352 rev
Trending
90-day click momentumNatrol Ultra Sleep 3-in-1 100% Drug-Free Sleep Aid Blend with Melatonin GABA & Botanicals Dietary Supplement Non-Habit Forming Raspberry Flavor 30 Tablets
Natrol$9.164.4★
Nutricost Melatonin (5mg) 240 Capsules - Extended Release Sleep Support Vegan GMO-Free Gluten-Free
Nutricost$13.224.2★
Carlyle Melatonin 10mg | 180 Time Release Tablets | All Night Support | with Vitamin B6 | 100% Drug Free Supplement | Vegan Non-GMO Gluten Free
Carlyle$10.024.5★
Life Extension Melatonin 6 Hour Timed Release 750 mcg Extended-Release Formula for Gentle Sleep Support Healthy circadian Rhythms Cellular Defense Gluten-Free Non-GMO Vegetarian 60 Tablets
Life Extension$6.164.2★
Life Extension Melatonin IR/XR 1.5 mg immediate- and Extended-Release Formula for Optimal Sleep Support Healthy circadian Rhythms Cellular Defense Gluten-Free Non-GMO 60 Capsules
Life Extension$8.214.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Good consistent quality”
“This is effective”
“this is the perfect dose”
“Good tasting”
“As advertised”
“Good value”
“easier to open”
“The effects appeared to clear up about 12 hours after taking it”
“Easy to eat being chewable”
What buyers complain about
“doesn't always sleep well”
“Not effective for me”
“Gross taste”
“Low dose”
“not a great value”
“It simply results in people having headaches”
“Quality Issues”
“Small”
“Beware of High-Dose Vitamin B6”
“No other ingredients as far as I read”