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60

eucalyptus candles

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 17Conversion 73Competition 63Returns 95Price range 79Avg price 80Brand share 70Review moat 29Quality gap 73

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Price range

Great$8.58–$40.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$272K

$272K/yr · 239K searches

Review moat

Okay3,594.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

493

Top-5 brand share

63%

Open market

32%

  • Bath & Body Works16%
  • Chesapeake Bay Candle14%
  • M&SENSE13%
  • GOPAS10%
  • Village Candle9%
  • Molensun6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$22K12%$33K16%$43K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
12K8KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Amazing smell”

Quality-Overall5%

“Quality candle”

Brightness/Shine/Glow4%

“Great candles”

Value For Money4%

“Great Value”

Gifting Purpose4%

“Great for gift giving”

Durability2%

“Long lasting”

Design-Overall1%

“Good quality design”

Fire Resistance1%

“they burn nicely”

Color1%

“the color went with my decor perfectly”

Advertised Vs Actual Product1%

“Works as advertised”

What buyers complain about

Smell62%

“Very strong smell”

Size-Overall6%

“Its larger than expected”

Value For Money5%

“Overpriced”

Strength3%

“Not strong enough”

Durability2%

“runs out very quickly”

Advertised Vs Actual Product2%

“False advertising”

Quality-Overall2%

“Obviously they need better quality control”

Allergies1%

“I have allergies”

Flammable1%

“cause a fire”

Pest/Insect Control1%

“Not only does it not repel the phorid flies”

Top return reasons

Smell72%
Size-Overall10%
Advertised Vs Actual Product7%
Value For Money3%
Defective Material/Parts2%
Product Condition1%
Functionality-Overall1%
Flammable1%
Color1%
Durability0%