essential oil spray
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.32–$30.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Review moat
Okay2,405.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$154K$154K/yr · 253K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
737
Top-5 brand share
92%
Open market
6%
- Aura Cacia74%
- Muse Apothecary10%
- Nature's Truth4%
- Dr Teal's2%
- Indigo Wild2%
- Essentially KateS2%
- Open — no brand owns it (10 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aura Cacia Discover Essential Oils Kit 4-Pack Lavender Eucalyptus Peppermint & Tea Tree Oils Excellent Starter Set
Aura Cacia$14.264.6★1,128 rev
Aura Cacia Relaxing Lavender Aromatherapy Mist 4-Ounce Lavender Pure Essential Oils Sweet & Floral Aroma
Aura Cacia$7.284.4★4,343 rev
Aura Cacia Essential Oil Relaxation Kit 4-Pack Lavender Patchouli Sweet Orange Chill Pill
Aura Cacia$15.564.7★1,305 rev
Aura Cacia Island Retreat Essential Oil Kit - Light Aroma No Synthetic Fragrances
Aura Cacia$13.954.0★65 rev
Aura Cacia Chill Pill Mist 2 FZ
Aura Cacia$8.904.4★756 rev
Newest
by launch date
Room Spray Odor Eliminator 3 Pack Natural Essential Oil Air Freshener Spray for Home Bathroom and Kitchen Lavender Citrus Eucalyptus
Azulfra$15.2668 rev
Aura Cacia Walk in the Woods Kit Essential Oil Kits | 0.75 Fl Oz (Pack of 1)
Aura Cacia$13.7815 rev
Aura Cacia Bedtime Essential Oil Kit 3 Count 0.75 Fl Oz
Aura Cacia$15.444 rev
Aura Cacia Kids Fizzy Bath Kit
Aura Cacia$9.9452 rev
Aura Cacia Fresh Room Spray 8 Fl. oz. - Light Aroma No Synthetic Fragrances
Aura Cacia$7.92238 rev
Trending
90-day click momentum
White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz
Moonwater Elixirs$16.914.6★
Room Spray Odor Eliminator 3 Pack Natural Essential Oil Air Freshener Spray for Home Bathroom and Kitchen Lavender Citrus Eucalyptus
Azulfra$15.264.2★
Aura Cacia Chill Pill Roll-On Essential Oil Blend Sweet Orange Lavender Peppermint Basil Patchouli Roman Chamomile in Apricot Kernel Oil | 0.31 Fl Oz (Pack of 1)
Aura Cacia$11.484.7★
Aura Cacia Patchouli and Sweet Orange Aromatherapy Mist - Body and Room Spray with Pure Essential Oils for Refreshing Soothing Aromatherapy | 4 Fl Oz (Pack of 1)
Aura Cacia$11.784.2★
Aura Cacia Gray Matter Batter Essential Oil 100% Pure Essential Oil Blend - Aromatherapy for Temple Massage Diffusers Personal Care | 0.5 Fl Oz (Pack of 1)
Aura Cacia$13.754.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Excellent Product”
“Great value”
“does the job”
“It is what it says it does”
“spray covers large area”
“Have used for years”
“Easy to use”
“Very fresh”
“With a mixture of lavender, chamomile, coconut milk and ylang ylang, it's a gentle and lovely linen refresher”
What buyers complain about
“Strong Odor”
“Leaks”
“Broke after average usage”
“Too pricey”
“Too bad the box is huge”
“Product not consistent you dont know if you are getting a good batch or trash”
“Not as described”
“Not a strong oil”
“Hard to spray without spray handle”
“Actually says it has allergens”