essential oil blends
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.75–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Market size
Good$310K$310K/yr · 458K searches
Review moat
Bad13,116.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
52
Top-5 brand share
55%
Open market
41%
- Air-Scent18%
- Pursonic12%
- Yurnfkdn10%
- O'Linear8%
- Lagunamoon7%
- Majestic Pure5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURSONIC Pet Friendly Aromatherapy Essential Oils Collection 6-Count - Safe for Dogs and Cats Natural Relaxation and Stress Relief
Pursonic$21.454.2★256 rev
Olinear Essential Oils 6 Blends Set - Perfect for Humidifiers and Diffusers Aromatherapy Diffuser Oils Scents Essential Oil Kit for Home Use Essential Oil Pack with Various Scents
O'Linear$10.764.4★24,802 rev
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL
Air-Scent$8.554.5★10,476 rev
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers Home Care Candle Making Scents Fragrance Humidifiers Gifts - Peppermint Tea Tree Lavender Eucalyptus Orange (10mL)
Lagunamoon$9.514.4★142,005 rev
Pet Friendly Aromatherapy Essential Oils Collection Safe for Dogs and Cats Natural Relaxation and Stress Relief Suitable for Aromatherapy Diffuser Bottles Incense Sticks and Candles Making (6 small)
Yurnfkdn$19.434.2★37 rev
Newest
by launch datePet Friendly Aromatherapy Essential Oils Collection Safe for Dogs and Cats Natural Relaxation and Stress Relief Suitable for Aromatherapy Diffuser Bottles Incense Sticks and Candles Making (6 small)
Yurnfkdn$19.4337 rev
Pet Friendly Aromatherapy Essential Oils Collection Safe for Dogs and Cats Natural Relaxation and Stress Relief Suitable for Aromatherapy Diffuser Bottles Incense Sticks and Candles Making (8 small)
Yurnfkdn$23.5837 rev
Sunny Morning A 100% Pure Essential Oil Blend Citrus-Bright Blend that Makes Your Space Feel Like You Just Opened the Curtains Essential Oils for Diffusers for Home
AromaLYA$9.93110 rev
Ocean Breeze Lobby Fragrance Oil Hotel-Inspired Coastal Resort Scent Diffuser Oil for Home Diffusers and Crafting
AromaLYA$9.74276 rev
Luxury Hotel Collection Diffuser Oil(3x0.34 fl oz) |Essential Oil for Diffuser Humidifier Aromatherapy Candle and Soap Making Inspired by Ritz-Carlton Westin InterContinental Gift for Women
Vietora Eud$8.6047 rev
Trending
90-day click momentumSunny Morning A 100% Pure Essential Oil Blend Citrus-Bright Blend that Makes Your Space Feel Like You Just Opened the Curtains Essential Oils for Diffusers for Home
AromaLYA$9.934.2★
Ocean Breeze Lobby Fragrance Oil Hotel-Inspired Coastal Resort Scent Diffuser Oil for Home Diffusers and Crafting
AromaLYA$9.744.4★
Pet Friendly Aromatherapy Essential Oils Collection Safe for Dogs and Cats Natural Relaxation and Stress Relief Suitable for Aromatherapy Diffuser Bottles Incense Sticks and Candles Making (8 small)
Yurnfkdn$23.584.2★
Pet Friendly Aromatherapy Essential Oils Collection Safe for Dogs and Cats Natural Relaxation and Stress Relief Suitable for Aromatherapy Diffuser Bottles Incense Sticks and Candles Making (6 small)
Yurnfkdn$19.434.2★
Hotel Collection Luxury Scent for Diffuser Oils Set Inspired by Iconic 5-Star Hotels- Aromatherapy Essential Oils for Diffuser & Home Scenting
Qiapu$18.584.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“The quality is solid”
“Fair price”
“As promised”
“It is strong”
“Very durable and worth every penny, will be buying again”
“Great for Gifting”
“Easy to Use”
“Favorite hotel diffuser”
“Perfect size”
What buyers complain about
“Weird smell”
“Its small”
“Bit pricey”
“Not super strong”
“it was leaking”
“Cheap=low quality”
“It's oily”
“Watered down”
“doesnt last”
“Not as advertised”