equate protein shakes
Skip itA deep review moat (10,607 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$34.43avg listing price — sweet spot $15–$100
Price range
Good$16.93–$158.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 104K searches
Review moat
Bad10,606.95avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
95
Top-5 brand share
83%
Open market
12%
- Pure Protein26%
- Premier Protein20%
- Ensure17%
- Generic12%
- Carnation Breakfast Essentials7%
- Atkins5%
- Open — no brand owns it (4 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Vanilla Protein Shake 30g Complete Protein Vitamins A C D and E plus Zinc to Support Immune Health Ready to Drink and Keto-Friendly 11oz Bottles 12 Pack
Pure Protein$22.254.5★9,510 rev
Equate Easy-to-Drink Shakes Meal Replacement 30g Protein Low Sugar Gluten Free Lactose Free Nutritional Shake Ready to Drink for Workout Recovery and Muscle Gain Chocolate Flavor 11 oz
Generic$43.594.4★4 rev
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$25.784.6★20,172 rev
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.604.8★7,705 rev
Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.674.7★6,730 rev
Newest
by launch dateEquate Easy-to-Drink Shakes Meal Replacement 30g Protein Low Sugar Gluten Free Lactose Free Nutritional Shake Ready to Drink for Workout Recovery and Muscle Gain Chocolate Flavor 11 oz
Generic$43.594 rev
Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$24.394,569 rev
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
Ensure$19.873,195 rev
Carnation Breakfast Essentials Ready to Drink with Fiber Rich Milk Chocolate 8 FL OZ Carton (Pack of 24)
Carnation Breakfast Essentials$24.165,090 rev
Carnation Breakfast Essentials High Protein with Fiber Ready-to-Drink 8 FL OZ Carton Rich Milk Chocolate (Pack of 24)
Carnation Breakfast Essentials$26.244,343 rev
Trending
90-day click momentum
BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack
BOOST$33.834.7★
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
Ensure$19.874.5★
Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$27.284.6★
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.604.8★
Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.674.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great protein powder”
“Best Flavor”
“No Complaints”
“Great Deal”
“Easy peezy”
“As described”
“theyre not too sweet”
“they've really helped me stay on track with my weight-loss journey”
“Good texture”
What buyers complain about
“Horrible after taste”
“To expensive”
“Horrible weak flavor”
“I dont believe its good nutritional value”
“has too much sugar in it”
“It was thick chunky”
“Very watery”
“The bottles leak”
“Full of horrible ingredients”
“off in texture”