equate pads
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.53–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Market size
Good$286K$286K/yr · 216K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,290.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
42
Top-5 brand share
99%
Open market
0%
- Amazon Basics90%
- Generic9%
- --1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Amazon Basics Thick Maxi Pads with Wings for Periods Overnight Absorbency Leak Protection Super Absorbent Unscented Size 4 28 Count
Amazon Basics$4.924.4★15,074 rev
Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 8-Hour Protection Leak Prevention 36 Count
Amazon Basics$4.854.5★13,744 rev
Amazon Basics Menstrual Pads for Women With Flexi-Wings Long Length Size 2 Super Absorbency 32 Count (Pack of 1)
Amazon Basics$4.934.5★13,744 rev
Amazon Basics Thick Maxi Pads with Wings for Periods Extra Heavy Overnight Absorbency Absorbent Core Stay in Place Protection Unscented Size 5 20 Count (Previously Solimo)
Amazon Basics$5.304.4★15,074 rev
Newest
by launch date
Equate Options Womens Moderate-Regular Incontinence Pads 72 Count with IncrediShop Gift Bookmark
Generic$37.3927 rev
Equate Options Womens Incontinence Pads Ultimate Absorbency Long Length (51 Count) with IncrediShop Gift Bookmark.
Generic$39.2433 rev
Equate Options Womens Incontinence Pads Maximum Absorbency Long Length (72 Count)
Generic$18.821 rev
Amazon Basics Overnight Heavy Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 4 28 Count 1 Pack
Amazon Basics$5.1913,744 rev
Amazon Basics Maxi Pads for Periods- Thick Super Absorbency Unscented 192 Count (4 Packs of 48)
Amazon Basics$17.721,701 rev
Trending
90-day click momentumEquate Options Womens Incontinence Pads Maximum Absorbency Long Length (72 Count)
Generic$18.825.0★
Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 Absorbent 144 Count (4 Packs of 36) (Previously Solimo)
Amazon Basics$14.544.5★
Amazon Basics Maxi Pads for Periods- Thick Super Absorbency Unscented 192 Count (4 Packs of 48)
Amazon Basics$17.724.6★
Equate Options Womens Moderate-Regular Incontinence Pads 72 Count with IncrediShop Gift Bookmark
Generic$37.394.2★
Amazon Basics Overnight Heavy Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 4 28 Count 1 Pack
Amazon Basics$5.194.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.Peak months: May, Jun, Aug · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Decent quality”
“Absorbs a lot”
“Comfortable to wear”
“Fit nicely”
“As advertised”
“leakage free”
“thick”
“Adhesive is strong”
“Works well”
What buyers complain about
“Needs better adhesive”
“Too small”
“To me, it is entirely too thick and bulky”
“quality kinda feels cheap”
“Not absorbent”
“Irritating”
“Waste of money”
“leaks easily”
“Huge and uncomfortable”
“Not durable”