equate
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Price range
Okay$3.53–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,823.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 24K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
136
Top-5 brand share
93%
Open market
4%
- Equate49%
- maker explorador26%
- Amazon Basic Care9%
- Generic5%
- HealthA2Z3%
- Leader3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Equate - Stool Softener 100 mg 140 Capsules (Compare to Colace) (1)
Equate$9.344.6★1,565 rev
Maker Explorador Equate Stool Softener Plus Stimulant Laxative Tablets for Constipation 240 Count and Card Gift Private Label
maker explorador$19.234.8★58 rev
Equate - Stool Softener 100 mg 280 Softgels (Compare to Colace)
Equate$17.914.8★716 rev
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★44,407 rev
Equate Stool Softener Laxative Softgels 100 mg 400 Count and. Card Gift of Maker Explorador Private Label
maker explorador$21.254.6★47 rev
Newest
by launch date
Stool Softeners 240 Tablets Stool Softener for Women and Men Docusate Sodium 50mg with Sennosides 8.6mg Stool Softener Laxative Tablets (Pack of 1)
Generic$19.912 rev
Stool Softener Plus Stimulant Laxative Tablets for Constipation 120 Ct
Generic$13.6963 rev
Maker Explorador Equate Stool Softener Plus Stimulant Laxative Tablets for Constipation 240 Count and Card Gift Private Label
maker explorador$19.2358 rev
Equate Stool Softener Laxative Softgels 100 mg 400 Count and. Card Gift of Maker Explorador Private Label
maker explorador$21.2547 rev
Gentle Stool Softener Capsules 100mg 400 Count for Consistent Bowel Aid - Equate + Create Sticker
Create and Bundle$24.9743 rev
Trending
90-day click momentumStool Softeners 240 Tablets Stool Softener for Women and Men Docusate Sodium 50mg with Sennosides 8.6mg Stool Softener Laxative Tablets (Pack of 1)
Generic$19.914.5★
Stool Softener Plus Stimulant Laxative Tablets for Constipation 120 Ct
Generic$13.694.7★
Maker Explorador Equate Stool Softener Plus Stimulant Laxative Tablets for Constipation 240 Count and Card Gift Private Label
maker explorador$19.234.8★
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.004.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 9.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“It does its job very well”
“As advertised”
“Just as good as the name brand”
“Very gentle”
“They are small pill pills so there is no problem with swallowing them”
“Easy on the tummy”
“Very easy to use”
“This item is very relaxed on your stomach”
“effective and easy to swallow”
What buyers complain about
“Not as effective as I thought”
“could have bought else where for 60% less”
“Smells like tide laundry detergent”
“Upset stomach”
“Tried taking 2 pills, still nothing”
“its caused SEVERE constipation”
“I'm so disappointed that I can't use the bottle with the instructions on how to use the medication”
“Caused cramps and diarrhea”
“Wrong description of product”
“Trash”