ensure diabetes care powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$45.38avg listing price — sweet spot $15–$100
Price range
Incredible$24.62–$64.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good814.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 18K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
33
Top-5 brand share
100%
Open market
0%
- PGM DISTRIBUTORS33%
- Metrey Herbotech26%
- ENTEREX DIABETIC16%
- Glucerna14%
- Ensure11%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ensure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2
PGM DISTRIBUTORS$42.854.5★11 rev
Insure Vanilla Energy Drink Mix 375g Pack of 2
Metrey Herbotech$38.833.1★8 rev
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.624.6★138 rev
Glucerna Hunger Smart Diabetes Care Powder Classic Vanilla Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.654.6★1,525 rev
Ensure Original Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 8g Protein 24 Vitamins & Minerals | Immune Health | 14.1 oz -pack of 6
Ensure$58.114.6★1,722 rev
Newest
by launch dateEnsure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2
PGM DISTRIBUTORS$42.8511 rev
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.62138 rev
Insure Vanilla Energy Drink Mix 375g Pack of 2
Metrey Herbotech$38.838 rev
Glucerna Hunger Smart Diabetes Care Powder Classic Vanilla Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.651,525 rev
Glucerna Hunger Smart Diabetes Care Powder Classic Chocolate Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.471,131 rev
Trending
90-day click momentum
Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack
Ensure$64.114.7★
Insure Vanilla Energy Drink Mix 375g Pack of 2
Metrey Herbotech$38.833.1★
Ensure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2
PGM DISTRIBUTORS$42.854.5★
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.624.6★
Glucerna Hunger Smart Diabetes Care Powder Classic Chocolate Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.474.5★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -11.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good, filling and satisfying”
“Tasty and protein-rich”
“Good Quality”
“Value for the money”
“It helps keep you feeling full between meals while providing balanced nutrition for blood sugar management”
“chocolate flavors are delicious”
“not overly sweet”
“Easy to prepare”
“Great product, arrived fresh, availability to consumers”
“Works perfectly”
What buyers complain about
“Wrong price”
“Does not taste like chocolate at all”
“Flavor Not Great”
“It doesn't raise my blood sugar”
“isnt overly sweet”
“The sweeteners that are used are no better than the sugar, and it is very, very sweet, I used only 1/4 of the recommended amount ofscoops in my smoothies”
“Bad for the stomach”
“too many calories for what it is”
“although the can is a bit small”
“The powdered variety is a little gritty”