ensure diabetes care
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$36.41avg listing price — sweet spot $15–$100
Price range
Incredible$19.87–$58.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$559K$559K/yr · 321K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,032.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
48
Top-5 brand share
97%
Open market
1%
- Glucerna56%
- Ensure17%
- ENTEREX DIABETIC16%
- PGM DISTRIBUTORS6%
- Metrey Herbotech3%
- Generic2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$40.274.8★5,421 rev
Glucerna Hunger Smart Diabetes Care Powder Classic Vanilla Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.654.6★1,525 rev
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.624.6★138 rev
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
Ensure$19.874.5★3,195 rev
Ensure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2
PGM DISTRIBUTORS$42.854.5★11 rev
Newest
by launch dateEnsure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2
PGM DISTRIBUTORS$42.8511 rev
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.62138 rev
Insure Vanilla Energy Drink Mix 375g Pack of 2
Metrey Herbotech$38.838 rev
Glucerna 1g Total Sugars Vanilla Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack
Glucerna$36.14181 rev
Enterex Diabetic Nutritional Shake - 12g of Protein Low Glycemic Index Vanilla 8 fl oz Bottle 24 Count
ENTEREX DIABETIC$46.37138 rev
Trending
90-day click momentumInsure Vanilla Energy Drink Mix 375g Pack of 2
Metrey Herbotech$38.833.1★
Glucerna Original Diabetes Care Shake Rich Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$40.454.8★
Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack
Generic$26.434.8★
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.624.6★
Glucerna Hunger Smart Diabetes Care Powder Classic Chocolate Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack
Glucerna$36.474.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 25.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Great protein shake”
“Yummy flavors”
“have zero complaints”
“Best price”
“Great for diabetics”
“As described”
“Ease of use”
“great for maintaining weight”
“The sugar content seems balanced, not overly sweet, making it more enjoyable”
What buyers complain about
“Horrible after taste”
“Too expensive”
“Flavor Not Great”
“needs a lot of protein”
“which isn't a good thing when you're a diabetic”
“Too sweet”
“The bottles leak”
“watery”
“I didn't like the texture”
“It was thick chunky”