Skip to content

energy and focus

Worth a look57/100

energy and focus shows low returns (0.0%), but a small market ($66K/yr) keeps it on the watch list.

Market/yr

$66K

Growth (1y)

+149.9%

Products

85

Brands

55

was 37 a year ago

Sellers

716

Price range

$7.97–$83.63

Returns

0.0%

Rating

4.3★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
71
×0.30
Competition
94
×0.20
Quality gap
59
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +149.9% year over year.
2K1KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

9%Neuro
  • Neuro9%
  • NEURIVA7%
  • OLLY7%
  • Natures Craft7%
  • Sports Research5%
  • ONNIT5%
  • Other (49 brands)61%

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen. 55 brands and 716 sellers compete here.

Brands

55 rising

was 37 a year ago

Sellers

716

Top 5 brand share

34%

#ProductBrandPriceRatingReviewsClick shareTrend
10Igennus Healthcare Nutrition$13.274.5★3,8403%falling

Product shelf

All 85 tracked products in this niche.

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules

NEURIVA

$36.834.3★34,218 reviews

Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels

Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels

Sports Research

$21.884.5★3,550 reviews

Olly Laser Focus Gummy Ginseng Alpha Gpc B Vitamins Berry Tangerine Flavor 36 Count

Olly Laser Focus Gummy Ginseng Alpha Gpc B Vitamins Berry Tangerine Flavor 36 Count

OLLY

$11.074.1★7,870 reviews

Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 60 Count

Nootropic Brain Supplement for Memory and Focus Support - Vitamins for Mental Support & Clarity with Bacopa Monnieri VIT A B6 Riboflavin Niacin Thiamin & Folate - Cognitive Complex - 60 Count

Natures Craft

$19.004.3★22,532 reviews

ONNIT Alpha Brain Nootropic Brain Supplement for Focus Memory Mental Clarity Cognitive Support with L-Theanine and Vitamin B6 30 Count Capsules

ONNIT Alpha Brain Nootropic Brain Supplement for Focus Memory Mental Clarity Cognitive Support with L-Theanine and Vitamin B6 30 Count Capsules

ONNIT

$27.954.1★72,970 reviews

BRAINMD Dr Amen Focus & Energy - 120 Capsules - Mental Endurance Booster Promotes Concentration & Attention - Caffeine Free Gluten Free - 30 Servings

BRAINMD Dr Amen Focus & Energy - 120 Capsules - Mental Endurance Booster Promotes Concentration & Attention - Caffeine Free Gluten Free - 30 Servings

BRAINMD

$41.194.3★470 reviews

One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count

One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count

ONE A DAY

$18.294.5★6,212 reviews

Kaya Naturals - Neuro Brain for Memory & Focus - Nootropic Energy Capsule - Nootropic Brain Support Supplement - Focus & Concentration & Learning Accuracy - Cognitive Function - 60 Count

Kaya Naturals - Neuro Brain for Memory & Focus - Nootropic Energy Capsule - Nootropic Brain Support Supplement - Focus & Concentration & Learning Accuracy - Cognitive Function - 60 Count

Kaya Naturals

$9.874.3★1,706 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Focus Enhancement16%

“Great focus”

Quality-Overall11%

“The quality has been consistent every single time”

Energy Level9%

“give me energy”

Taste-Overall7%

“Long lasting taste”

Vitamin5%

“yummy vitamin”

Efficiency5%

“Works Well”

Value For Money4%

“Very affordable”

Advertised Vs Actual Product4%

“Exactly as advertised”

Flavor3%

“citrus flavor”

Sleep Quality3%

“Better sleep”

What buyers complain about

Taste-Overall14%

“Soapy taste”

Functionality-Overall10%

“Non effective”

Value For Money8%

“Price is a little high”

Side Effects5%

“Could make you VERY nauseous”

Dosage4%

“That is a huge overdose”

Focus Enhancement4%

“Didn't help with focus”

Sleep Quality3%

“then unable to sleep”

Flavor3%

“No flavor”

Stress/Anxiety3%

“it caused a lot of anxiety”

Energy Level2%

“It did not increase energy”

Top return reasons

  • Functionality-Overall19%
  • Taste-Overall18%
  • Value For Money9%
  • Vitamin7%
  • Ingredients-Overall6%
  • Advertised Vs Actual Product4%
  • Dosage4%
  • Side Effects3%
  • Age Suitability3%
  • Compatibility-Overall2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.