Skip to content
61

enema bag

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 28Conversion 85Competition 48Returns 97Price range 69Avg price 80Brand share 71Review moat 49Quality gap 77

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.97

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$6.18–$34.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,591

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$237K

$237K/yr · 147K searches

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

30

Top-5 brand share

62%

Open market

32%

  • Smokitcen26%
  • Flents11%
  • AOVETKER10%
  • DIUCIUHR8%
  • Shishuyu7%
  • Vetmed USA6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$47K30%$71K40%$95K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Consumers should know that the kit is very good and complete, of good quality and easy to use”

Advertised Vs Actual Product11%

“As Advertised”

Ease Of Use8%

“Easy to use”

Value For Money7%

“And the price is reasonable”

Ease Of Cleaning6%

“Super easy to clean”

Leak-Proof5%

“does not leak”

Soft Feel3%

“The silicone feels soft”

Efficiency3%

“Works well and does the job”

Comfort-Overall3%

“It's comfortable and does the job well”

Durability2%

“It is very durable”

What buyers complain about

Durability13%

“Broke on First Use – Very Disappointed”

Ease Of Use9%

“This is unusable”

Quality-Overall8%

“It needs better quality control”

Leak-Proof7%

“now it leaks”

Smell6%

“smell like chemicals”

Size-Overall6%

“Tips do not fit the hose”

Functionality-Overall4%

“do not buy it it does not work it doesn't shut off”

Allergies3%

“For those with a rubber allergy”

Ease Of Cleaning3%

“Cant clean the bag well”

Value For Money2%

“it was priced to high”

Top return reasons

Size-Overall27%
Leak-Proof13%
Advertised Vs Actual Product9%
Functionality-Overall8%
Smell5%
Comfort-Overall5%
Quality-Overall3%
Value For Money3%
Material Quality3%
Product Condition3%