enema
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 2.5M searches
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.30–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,833.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
62
Top-5 brand share
100%
Open market
0%
- Fleet77%
- RANEU10%
- ColorfulParadise5%
- Smokitcen5%
- Flents2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each
Fleet$4.304.7★14,255 rev
Fleet Adult Enema 2 Pack
Fleet$7.654.6★2,482 rev
Fleet Laxative Saline Enemas for Constipation Relief for Adults Extra Volume 7.8 Fl Oz Each Pack of 6 Bottles
Fleet$14.624.7★4,820 rev
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.594.3★7,640 rev
Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles
ColorfulParadise$20.284.2★696 rev
Newest
by launch date
Fleet Laxative Bisacodyl Enema for Adult Constipation 1.25 fl oz 1 Bottle
Fleet$4.93298 rev
Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles
ColorfulParadise$20.28696 rev
Smokitcen Enema Kit 2L Enema Bag 5.0ft. Long Silicone Hose 5 Multi-Size Reusable Tips Controlled Water Flow for Colon Detox Cleanse Enemas
Smokitcen$20.284,796 rev
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.597,640 rev
RANEU Enema Bulb Anal Douche Enema Kit for Women & Men with 3 Nozzles (4 Piece Set)
RANEU$10.506,696 rev
Trending
90-day click momentumFleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each
Fleet$4.304.7★
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each
Fleet$5.174.6★
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar
Fleet$4.464.7★
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.594.3★
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3
Fleet$14.264.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“handy”
“Works well and does the job”
“As advertised”
“Worth every penny”
“it seems to be of good quality and, though simple, it's perfectly functional”
“Relieves constipation”
“Cleans me out perfectly”
“glides right in -so smooth”
“It's comfortable and does the job well”
“Good size”
What buyers complain about
“DID NOT WORK”
“Fragile glue causes it to break after less than 20 uses”
“It cannot be used”
“Not my size”
“Low quality”
“It constantly leaks”
“uncomfortable fit”
“It hurts very bad”
“the price is now ridiculous”
“I suffer from severe constipation”