emuaid hemorrhoids ointment
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$24.24avg listing price — sweet spot $15–$100
Price range
Great$7.62–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 77K searches
Review moat
Bad9,754.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
79
Top-5 brand share
85%
Open market
11%
- REVIVOL-XR46%
- Doctor Butler's21%
- Dermoscribe7%
- LMNOOP6%
- TUCKS5%
- Calmoseptine4%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★3,754 rev
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★25,672 rev
Dermoscribe - Ichybum Itchy Butt Cream Hemorrhoid Itch Cream for Chronic Anal Itching Hemorrhoids & Athletes Foot Contains Hydrocortisone & Clioquinol 28g
Dermoscribe$14.064.2★1,727 rev
Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
Doctor Butler's$33.634.3★2,838 rev
LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids
LMNOOP$34.354.2★406 rev
Newest
by launch date
Curist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning
Curist$20.26103 rev
All-Natural Hemorrhoid Cream Herbal Balm Soothes Itching & Discomfort - Itch Hemorrhoid Soother Moisturizes for Itching Rashes Dryness and Chafing
Anything Butt$38.53107 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids
DERMATOOL$33.11876 rev
Sitz Bath for Hemorrhoids Soothing 20-in-1 Salts Mix + E Oils 15 Soaks Concentrate for Toilet Seat Basin
REVIVOL-XR$20.022,623 rev
Trending
90-day click momentumCurist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning
Curist$20.264.3★
REVIVOL-XR 5% Lidocaine Numbing Cream (Non-Prescription OTC) Max Strength Dose (Topical External Use)
REVIVOL-XR$11.294.4★
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★
Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids
DERMATOOL$33.114.4★
LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids
LMNOOP$34.354.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“A reliable brand”
“Great price”
“no more rashes”
“As described”
“Works fast and soothing”
“Easy to use”
“Good pain / inflammation reliever”
“Great comfort”
“I have not been itchy since”
What buyers complain about
“Not effective”
“Its expensive”
“Caused irritation”
“Painful”
“this time its a little bigger”
“Very thick”
“About a week ago, however, I found myself a bit more itchy and irritated than usual”
“You arent allowed to return these even though the product description sucks”
“Hard to use”
“I noticed the swelling started to reduce within 3–4 days”